Rohit Sharma Joins TCL India as Brand Ambassador
Rohit Sharma partners with TCL India to boost market presence, credibility for TVs and washing machines, leveraging his cricketing stature.
Sumit Rawat
Rohit Sharma partners with TCL India as its brand ambassador, bolstering its presence in India. The association aims to boost market visibility and credibility, especially for TVs and washing machines.
Rohit Sharma steps up to the crease as TCL’s Big Brand Ambassador!
— TCL India (@tcl_india) May 15, 2024
The Big Partnership is finally here!
Experience the winning feeling on TCL’s Big Screen QD-Mini LED TVs, the Hitman’s choice for bigger, brighter, and better TV experience! Bring home the action with TCL!#TCL pic.twitter.com/UelFKu1nX9
TCL, a renowned global brand in television and home appliances, has enlisted Rohit Sharma, represented by RISE Worldwide, as its national brand ambassador to bolster its brand presence.
By leveraging Sharma’s market goodwill and his cricketing stature in India, TCL seeks to enhance its brand visibility and credibility, particularly in the TV and washing machine segments.
As one of India's premier cricket players, with multiple T20 titles and a stellar World Cup record, Sharma's penchant for excelling aligns with TCL’s ‘GO BIG’ marketing strategy, focusing on large-screen TVs.
With India's growing GDP and rising customer expectations, TCL prioritizes delivering exceptional experiences. Its range of large-screen TVs, offered at affordable prices, has garnered trust among customers seeking superior viewing experiences.
Philip Xia, general manager of TCL India, expressed excitement about the partnership, stating, "Welcoming the 'Hitman' to the TCL India family is a joyous moment. His inspirational persona resonates with our pursuit of technological excellence."
The partnership aims to engage Indian audiences through impactful online and offline marketing campaigns featuring Rohit Sharma, reinforcing TCL's position in the consumer electronics market.
Rohit Sharma expressed enthusiasm for the partnership, praising TCL's commitment to innovation and technology-oriented products. As captain of the Indian cricket team, Sharma's leadership qualities align with TCL's ambition to innovate and excel.
With Sharma's endorsement, TCL aims to enhance brand affinity and purchase consideration among its target audience, reflecting its commitment to innovation and excellence in TVs and washing machines.
