Campaigns

Protinex Champions Daily Protein for a Healthier India

Protinex Champions Daily Protein for a Healthier India

Protinex’s new campaign features Bipasha Basu, Sania Mirza, and Ravi Kishan championing...

7UP’s Snowy Escape Brings Super Duper Summer Cool

7UP’s Snowy Escape Brings Super Duper Summer Cool

7UP’s new ‘7 Days of Super Duper Summer’ campaign cools India’s heat with snow-filled...

NIAT’s ‘Built By Skills’ Campaign Champions Youth Dreams

NIAT’s ‘Built By Skills’ Campaign Champions Youth Dreams

NIAT’s new digital film celebrates youth empowerment and skill-building on World...

DaMENSCH Celebrates Real Men in ‘Most Comfortable Man’ Campaign

DaMENSCH Celebrates Real Men in ‘Most Comfortable Man’...

DaMENSCH’s new campaign spotlights authentic men redefining comfort, confidence,...

Zomato’s ‘Fuel the Hustle’ Celebrates Effort, Not Food

Zomato’s ‘Fuel the Hustle’ Celebrates Effort, Not Food

Zomato’s star-studded ad honours hustle over food, inspiring India’s dreamers and...

Rayyan Arkan Dikha: The Viral ‘Aura Farmer’ Kid

Rayyan Arkan Dikha: The Viral ‘Aura Farmer’ Kid

11-year-old Rayyan’s viral boat dance sparks global trend, blending culture and...

SOCIAL’s New Menu: From Meals to All-Day Social Hub

SOCIAL’s New Menu: From Meals to All-Day Social Hub

SOCIAL revamps menu and space for flexible work, chill, and all-day hangouts across...

Dark Patterns: How OTT Platforms Trap Indian Viewers

Dark Patterns: How OTT Platforms Trap Indian Viewers

Survey reveals 50% of Indian OTT users struggle with hidden charges and tricky subscriptions.

Kyunki’s Reboot: TV’s New Cross-Generational Ad Magnet

Kyunki’s Reboot: TV’s New Cross-Generational Ad Magnet

Kyunki’s comeback on JioStar and Star Plus offers premium, multi-gen advertising...

YouTube Tightens Monetisation for Repetitive Content

YouTube Tightens Monetisation for Repetitive Content

YouTube’s July 2025 update targets mass-produced, AI-driven content, while urging...

Himalaya’s New Campaign Blends Nature and Friendship

Himalaya’s New Campaign Blends Nature and Friendship

Himalaya’s “Won’t Let You Fall” campaign uses Bhringaraja shampoo and friendship...

CaratLane’s Teej Campaign Celebrates Love and Traditions

CaratLane’s Teej Campaign Celebrates Love and Traditions

CaratLane’s Teej campaign features Divyanka and Vivek Dahiya, highlighting festive...

MuscleBlaze Unveils Star-Powered Action Film for Biozyme Whey

MuscleBlaze Unveils Star-Powered Action Film for Biozyme...

MuscleBlaze’s new film features Larry Wheels and Garuda Ram, spotlighting Biozyme...

ITC Candyman Sourzzz Brings Back Laughs with Soury Not Sorry

ITC Candyman Sourzzz Brings Back Laughs with Soury Not...

ITC Candyman Sourzzz returns with “Soury Not Sorry” S2, featuring Sumukhi Suresh...

Ayushmann Khurrana Named HP India’s New Brand Face

Ayushmann Khurrana Named HP India’s New Brand Face

HP India appoints Ayushmann Khurrana as its new brand ambassador to drive innovation...

Tesla and ACKO Unveil Digital-First Car Insurance for India

Tesla and ACKO Unveil Digital-First Car Insurance for India

Tesla owners in India get seamless insurance with ACKO via a 100% digital, paperless...