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    • Yas Island Abu Dhabi, in collaboration with Pickyourtrail, presents “Smash the Ordinary”, marking the first AI–human collaboration redefining travel storytelling

      Yas Island Abu Dhabi, in collaboration with Pickyourtrail,...

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      Nautika Pro Launches India's First 'Business Class' Ferry Experience in the Andaman Islands

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      After Ekta Kapoor, YesMadam Onboards Sakshi Tanwar to promote launch Korean Body Polishing Service

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      Zepto along with Britannia kick off the wedding season with The Great Indian  Fake Shaadi

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      Asian Paints celebrates ‘India Wala Blue’, a tribute to the spirit of the game and the Women in Blue

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  • Industry
    • Burger CEOs Turn Taste Test Videos Into Viral Fast-Food Rivalry Online

      Burger CEOs Turn Taste Test Videos Into Viral...

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      Defender Launches India’s First Luxury Automotive Anamorphic Display

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      SociapaHQ Feb 23, 2026 0 444

      WhatsApp Adds Group Message History to Ease New Member Onboarding

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      India Cuts Deepfake Takedown Time to Three Hours Under New IT Rules

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      SociapaHQ Feb 18, 2026 0 646

      Dubai Developers Turn to Bollywood Stars to Sell Premium Property to Indian Investors

      Dubai Developers Turn to Bollywood Stars to Sell...

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  • Analysis
    • Yash Raj Films Denies Link Between ‘Mardaani 3’ Promotions and Viral Missing Persons Claims

      Yash Raj Films Denies Link Between ‘Mardaani...

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      Riding the Festive Wave: Nykaa’s Q2 GMV Growth Hits a New High

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      Param Sundari: A Visual Delight, But Lacks Emotional Depth

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      Matcha Craze Sweeps India’s Aesthetic and Wellness Scene

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      Hyundai India Achieves Record Domestic Sales for Third Straight Year

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  • Campaigns
    • Parle G Celebrates Ugadi Through Bevu Bella Inspired Festive Campaign

      Parle G Celebrates Ugadi Through Bevu Bella Inspired...

      Prakhar Mar 11, 2026 0 13

      Selected Unveils Spring Summer Campaign Featuring Arjun Rampal Effortless Style

      Selected Unveils Spring Summer Campaign Featuring...

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      Underneat Turns Innerwear Deliveries Into Smart Breast Health Awareness Reminders

      Underneat Turns Innerwear Deliveries Into Smart...

      Prakhar Mar 11, 2026 0 24

      Bioderma Campaign With Sonakshi Sinha Urges Consumers to Choose Clinical Proof Over Viral Trends

      Bioderma Campaign With Sonakshi Sinha Urges Consumers...

      SociapaHQ Mar 11, 2026 0 31

      Samsung Galaxy S26 Film Blends Cinema Technology And Imagination

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  • Technology
    • OpenAI Begins Test Phase For ChatGPT Ads, Ushering In A New Revenue Era

      OpenAI Begins Test Phase For ChatGPT Ads, Ushering...

      Prakhar Feb 12, 2026 0 820

      India’s IT Rules Updated To Regulate AI-Generated Content With Three-Hour Takedowns And Mandatory Labels

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      Google Bets Big on Gemini With Emotional Super Bowl Film ‘New Home’

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      Snap Spins Off Specs Inc To Give Smart Eyewear Its Own Spotlight

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      Siri Gets a Brain Boost from Google’s Giant AI

      Siri Gets a Brain Boost from Google’s Giant AI

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  • Business Spotlight
    • Devika Prabhu Joins Sony Pictures Networks India as Business Head for Hindi Movies

      Devika Prabhu Joins Sony Pictures Networks India...

      SociapaHQ Mar 11, 2026 0 23

      Zee Media Appoints Digital Ad Sales Veteran Jain to Lead Cross-Platform Revenue Growth

      Zee Media Appoints Digital Ad Sales Veteran Jain...

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      Himanshu Ratnoo Steps Down as CEO – India at CARS24 After Leadership Stint

      Himanshu Ratnoo Steps Down as CEO – India at...

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      Prashant Kohli Joins Agilitas as Brand Director to Lead Lotto’s Growth in India

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      SociapaHQ Mar 10, 2026 0 52

      KFC India Promotes Sneha Jha to Associate Director – Media and Customer Lifecycle Management

      KFC India Promotes Sneha Jha to Associate Director...

      SociapaHQ Mar 6, 2026 0 165

  • Case Study
    • Connected TV Is Redrawing India’s Sports Advertising Playbook

      Connected TV Is Redrawing India’s Sports Advertising...

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      Zudio Marketing Mix Explained (4Ps)

      Zudio Marketing Mix Explained (4Ps)

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      RCB vs DC Final Signals Women’s Cricket’s Arrival as a Mainstream Marketing Platform

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      59% Digital Share Signals Media Reset as OOH Stays Resilient While TV and Print Lose Ground

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      Prakhar Feb 4, 2026 0 1179

      How Coca-Cola Painted Santa Red and Made Him Iconic

      How Coca-Cola Painted Santa Red and Made Him...

      Prakhar Dec 24, 2025 0 2262

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Campaigns

Prega News Ropes In Kajal Agarwal As Brand Ambassador For South

Prega News Ropes In Kajal Agarwal As Brand Ambassador For...

admin Oct 12, 2022 0 135

Joy Personal Care Launches A Music Video To Rekindle The Excitement Around Durga Pujo

Joy Personal Care Launches A Music Video To Rekindle The...

admin Oct 12, 2022 0 142

Mankind Pharma Ropes In Biggest Star, Vijay Sethupathi As The Brand Ambassador

Mankind Pharma Ropes In Biggest Star, Vijay Sethupathi...

admin Oct 12, 2022 0 137

MS Dhoni Invests In HomeLane & Becomes Its First Brand Ambassador

MS Dhoni Invests In HomeLane & Becomes Its First Brand...

admin Oct 12, 2022 0 171

Wonder Cement’s Campaign Showcases The Spirit Of New Beginnings

Wonder Cement’s Campaign Showcases The Spirit Of New Beginnings

admin Oct 12, 2022 0 137

On World Heart Day, Dhara Puts Spotlight On Importance Of Heart Health Among Young Indians

On World Heart Day, Dhara Puts Spotlight On Importance...

admin Oct 12, 2022 0 130

Parle Agro’s B-Fizz Launches A High-Decibel Campaign With Brand Ambassador Arjun Kapoor

Parle Agro’s B-Fizz Launches A High-Decibel Campaign With...

admin Oct 12, 2022 0 145

Diljit Dosanjh Is The New Face For Fila In India

Diljit Dosanjh Is The New Face For Fila In India

admin Oct 12, 2022 0 128

Noise Onboards Taapsee Pannu As Brand Ambassador

Noise Onboards Taapsee Pannu As Brand Ambassador

admin Oct 12, 2022 0 740

Duroflex Launches ‘Change Your Sleep, Change Your Life’ Campaign With Brand Ambassador Alia Bhatt

Duroflex Launches ‘Change Your Sleep, Change Your Life’...

admin Oct 12, 2022 0 146

Marketing Agency Sociapa Bags The Brand Mandate For  La Americana

Marketing Agency Sociapa Bags The Brand Mandate For La...

admin Oct 12, 2022 0 136

Eco-Packaging As A Viable Brand Building Tool

Eco-Packaging As A Viable Brand Building Tool

admin Oct 12, 2022 0 128

Hyperice Announces Virat Kohli As New Brand Ambassador

Hyperice Announces Virat Kohli As New Brand Ambassador

admin Oct 12, 2022 0 118

CSK Ropes In TVS Sri Lanka

CSK Ropes In TVS Sri Lanka

admin Oct 12, 2022 0 126

Xiaomi Announces A New Visual Identity For Its Premium Product Range

Xiaomi Announces A New Visual Identity For Its Premium...

admin Oct 12, 2022 0 142

BIKANO Collaborates With CHHOTA BHEEM For Launch Of Their Extrude Range Under A New Sub Brand "Fatax"

BIKANO Collaborates With CHHOTA BHEEM For Launch Of Their...

admin Oct 12, 2022 0 117

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