Reliance Jewels Launches ‘Vivaham’ Collection for Wedding Season

Reliance Jewels has unveiled its new ‘Vivaham’ wedding collection, a range of bridal jewellery meticulously crafted for the festive and wedding season. This exclusive collection includes an array of traditional bridal pieces such as chokers, bangles, earrings, necklaces, hath phool, mang tikka, nose rings, and waist belts. The collection is aimed at capturing the elegance and essence of Indian wedding traditions while catering to the preferences of the modern bride.

Designed to embody a blend of luxury and sophistication, the Vivaham collection presents eight marquee pieces crafted in gold and diamond. Each piece reflects the opulence associated with Indian weddings while providing a versatile selection that aligns with contemporary bridal aesthetics. The collection also includes an extended line of regional jewellery pieces, celebrating the cultural diversity of India. These elements allow brides to choose from a mix of traditional and modern styles, ideal for wedding ceremonies, receptions, and festive occasions.

To launch the collection, Reliance Jewels has introduced the ‘Brides of Vivaham’ campaign, which showcases the beauty and individuality of the modern Indian bride. The campaign highlights special moments, symbolizing the sentimental value attached to each piece of jewellery as it becomes part of the bride’s story. This campaign not only reflects the diversity and vibrancy of Indian weddings but also captures the evolving style preferences of today’s brides.

Sunil Nayak, CEO of Reliance Jewels, shared, “Weddings in India hold deep emotional and cultural significance, and bridal jewellery plays an essential role in these celebrations. Our Vivaham collection pays homage to these longstanding traditions while embracing a modern flair for the contemporary bride who values her individuality. Each set is carefully crafted to reflect regional heritage and personal style, becoming cherished keepsakes that last beyond the wedding day.”

In celebration of the wedding season, Reliance Jewels is offering exclusive discounts for brides-to-be. Customers can enjoy up to 25% off on making charges for gold jewellery and up to 30% off on diamond value and making charges. These offers are available until November 11, 2024, providing a timely opportunity for brides to find high-quality, exquisite jewellery that suits their style and budget.

The Vivaham collection is now available both online and at Reliance Jewels’ retail stores across 185 cities. With its careful balance of traditional charm and contemporary elegance, this collection is positioned to become a significant choice for brides who wish to celebrate their wedding with jewellery that resonates with heritage and personal style. By offering a diverse selection tailored to different cultural preferences, Reliance Jewels ensures that brides across India can find pieces that make their wedding day truly memorable.

Reliance Jewels’ new Vivaham collection demonstrates its commitment to preserving cultural heritage while adapting to modern trends, allowing brides to adorn themselves in jewellery that becomes more than just an accessory – it’s a reflection of identity and cherished memories.