Škoda Reveals New SUV Name: Kylaq After Nationwide Campaign
Škoda Auto India unveils ‘Kylaq’ as the name of its new compact SUV, chosen through a nationwide campaign with over 200,000 entries
Sumit Rawat
Škoda Auto India has announced the name of its new compact SUV following a nationwide campaign. The vehicle, set for a 2025 debut, will be called Kylaq, a name chosen by thousands of participants through an engaging public initiative.
Brand Director Petr Janeba highlighted the significance of the campaign: “The Kylaq represents a major milestone for us in India. With over 200,000 entries, the ‘Name Your Škoda’ campaign allowed us to connect deeply with our audience. This new SUV embodies our commitment to the Indian market and reflects a unique sense of pride and belonging.”
Launched in February 2024, the campaign invited participants to suggest names beginning with ‘K’ and ending with ‘Q’, aligning with Škoda’s naming tradition. From over 24,000 unique suggestions, 15 names were shortlisted, with Kylaq emerging as the favorite. The name, derived from the Sanskrit word for crystal and inspired by Mt. Kailash, symbolizes the SUV’s clear, pristine qualities.
Developed collaboratively by teams in India and Europe and set for local manufacturing, the Kylaq marks a significant addition to the compact SUV segment in India.
