BL Agro Unveils Nourish Pulses TVC and Revitalizes Brand Identity

BL Agro Unveils Nourish Pulses TVC and Revitalizes Brand Identity

BL Agro, one of india’s leading fmcg brands, released a new television industrial (TVC) for nourish pulses. The TVC became premiered on the outlet day of world meals india 2024 held at bharat mandapam in new delhi via shri chirag paswan, minister of mofpi.

The TVC is conceptualized and produced with the aid of leads logo join, a leading creative business enterprise headquartered in noida. It portrays how nourish pulses combine convenience, fitness, and affordability to cater to the wishes of nowadays’s contemporary households who fee both fine and practicality. 

The advertisement opens with a heart-warming alternate among a mom, performed through renowned actress himani shivpuri and daughter.  Because the mom unpacks groceries, she reprimands her daughter for not bringing containers to keep the pulses. The daughter proudly explains that containers aren’t important because nourish pulses come in innovative zipper-lock packaging. The packs can be sealed securely after every use, maintaining the pulses clean and guarded. This easy change highlights the benefit and thoughtfulness at the back of nourish’s packaging, making normal life less complicated for busy families. 

Ashish khandelwal, coping with director of BL Agro, commented on the brand new TVC, pronouncing, “we desired to deliver a shift within the brand image of nourish and make it stand out - for the superior exceptional and the sensible comfort. Our special zipper-lock packaging guarantees that pulses live clean with out the need for additional garage. It’s a smart and sensible solution for these days’s busy families.”

The ad in addition emphasises that nourish pulses are one hundred% unpolished, unfastened from artificial colorings or oils that are frequently used to make products seem more appealing. Rather, the pulses retain their natural texture, flavour, and taste, presenting a more healthy and extra proper choice. The vacuum-packed function prevents moisture from seeping in. It ensures that the pulses stay clean and dry, reinforcing the emblem’s commitment to premium quality.

Richa khandelwal, dealing with director of leads brand connect, and the innovative pressure in the back of the TVC, commented on the imaginative and prescient for the marketing campaign: “consumers are becoming extra aware of what they devour, and nourish pulses in shape perfectly into that mind-set. Our purpose turned into to create an ad that presented the equal. We desired it to hook up with the audience on a personal degree. So, we conceptualised a relatable story that highlighted how nourish pulses deliver convenience, quality, and nutrients—all at an cheap charge. The packaging innovation is at the heart of this message, and we’re proud to have introduced that vision to existence for BL Agro.”the release of the TVC additionally aligns with the revamped image of the “nourish” brand, which enhances its middle dedication to best, hygiene, and nutrients for all. Thru this new branding course, nourish seeks to assure customers that its products offer the very best requirements of fitness and safety, from sourcing to packaging.

The campaign turned into aired on all social media systems to begin the brand new era of logo picture. A refreshed photograph that appeals to the health-aware contemporary family as it delivers nutrients-packed products which can be handy and less costly.