Dabur Unveils Iron Man, Elsa-Themed Toothpaste for Kids’ Delight

Dabur India has made a playful splash in the kids’ oral care segment with the launch of its Dabur Herb'l Kids Toothpaste, a specially formulated toothpaste designed to protect the enamel and prevent cavities in children aged three and above. Featuring beloved characters like Iron Man for boys and Elsa from Frozen for girls, the toothpaste is set to make brushing a fun and engaging experience for kids across India.

This launch marks a significant first, as it’s the first time iconic characters like Iron Man and Elsa are gracing a kid’s toothpaste in India. Available in a strawberry flavor, the toothpaste boasts an innovative formula free from harmful chemicals such as fluoride, parabens, peroxide, triclosan, and SLS. The product also contains no artificial flavors, ensuring it’s a safe and trusted choice for parents.

Dabur Herb’l Kids Toothpaste is crafted with a deep understanding of kids' oral health. Children’s teeth have thinner enamel, making them naturally prone to cavities. Recognizing this, Dabur’s new toothpaste includes natural ingredients that create a protective layer over enamel, fighting decay-causing germs and bacteria.

Highlighting the brand’s commitment to children’s health, Abhishek Jugran, Executive Vice President of Marketing at Dabur India, expressed, “This product is aimed at encouraging kids to develop healthy oral care habits. Our all-natural formula not only protects enamel but also inspires parents to instill proper brushing habits at an early age.”

Priced at Rs. 195 for an 80g pack, Dabur Herb’l Kids Toothpaste is currently available on e-commerce platforms and will soon hit modern trade outlets nationwide. The product’s vibrant packaging is accompanied by a QR code, allowing parents and children to access a fun online game. Lucky winners of the game will have a chance to win Iron Man and Elsa collectibles.

The toothpaste is available in two variants tailored for boys and girls, reflecting Dabur’s strategy of tapping into the power of Disney’s Consumer Products partnership. This collaboration is poised to attract fans of the iconic characters and encourage children to embrace good oral hygiene habits.

Speaking on the launch, Prashant Agarwal, Marketing Head for Oral Care at Dabur India, emphasized the company’s dedication to combining herbal wisdom with scientific innovation. “This product restricts bacterial growth, promotes healthy teeth and gums, and aligns with Dabur’s vision of providing effective and natural solutions for oral health needs,” Agarwal said.

By introducing this unique offering, Dabur is not only expanding its oral care portfolio but also ensuring that parents trust the product and kids enjoy using it. The brand is confident that the toothpaste will resonate well with families, striking the perfect balance between safety and fun.