Swiggy addresses viral Zomato post amidst 'pure veg' controversy

Swiggy has officially debunked a viral 'advertisement' that appeared to mock its competitor Zomato, confirming it as fabricated. The ad targeted Zomato's recent announcement of a 'pure veg' delivery fleet, which generated significant controversy.

Zomato CEO Deepinder Goyal initially introduced the initiative, stating that the pure veg fleet would don green uniforms. However, following a backlash, Goyal swiftly retracted the decision, acknowledging the impracticality of segregating delivery executives based on uniform color. He emphasized the importance of ensuring rider safety and avoiding potential conflicts with residential communities.

Amidst the social media frenzy surrounding Zomato's pure veg fleet, a post circulated purportedly from Swiggy, satirizing the concept. The post featured an image of a delivery person being attacked by a mob, with text implying that Swiggy's delivery service respects customers' privacy regarding dietary preferences. The post was shared by a user named Nilesh, who added a "/s" tag to indicate its sarcastic nature. However, it spread widely without clarification, leading many to believe it was an official Swiggy advertisement.

In response, Swiggy issued a public statement disassociating itself from the fake ad. The company emphasized that the ad was neither created nor endorsed by Swiggy or any affiliated parties. Swiggy urged the public to refrain from sharing or attributing the ad to the company.

Additionally, Zomato's CEO, Goyal, announced on social media that all Zomato delivery riders would continue to wear the signature red uniform, regardless of the type of order they are delivering. This decision marked a reversal from the earlier plan of having a dedicated 'pure veg' fleet wearing green uniforms.

Overall, the incident highlights the importance of discerning genuine advertisements from fake ones and the potential impact of misinformation on social media platforms.