Arjun and Khushi Kapoor celebrate Raksha Bandhan with Myntra campaign

Myntra has launched its Raksha Bandhan campaign featuring siblings Arjun Kapoor and Khushi Kapoor, who star in two ad films and additional short videos. The "Tyohar Ready with Myntra" campaign promotes the platform as the go-to destination for all festive gifting needs, with a special focus on Rakhi. Myntra boasts over 10,000 premium Rakhi options and more than 100,000 handpicked gifts across various categories. To enhance the festive shopping experience, Myntra has also introduced over 30,000 new trendy styles to its apparel selection.

Myntra's extensive festive range includes traditional Rakhis, modern apparel, and premium gifts, ensuring customers can find the perfect items to celebrate their sibling bonds. The campaign aims to simplify the Rakhi shopping experience for millions of customers, making it easy and stylish to prepare for the festivities.

The campaign, featuring Arjun and Khushi Kapoor, will be promoted through a 360-degree approach across various media channels, social media, and content creators. Over 20 content creators will create buzz through visual content showcasing selected fashion ranges, ethnic wear, and other festive fashion segments for Rakhi.

The first ad film opens with lively music, depicting a familiar Rakhi scenario. Arjun Kapoor, trying to impress his stylish sister Khushi, faces her critical eye over his minimal effort. This humorous sibling banter resonates with many. However, Arjun surprises Khushi by appearing in a suave outfit from Myntra, showcasing his upgraded style and Myntra's premium gifts and festive fashion. The film highlights Myntra’s Rakhi Store and its extensive collection, urging everyone to choose thoughtful and unique gifts.

The second ad film starts with soft, comforting music, setting the stage for more sibling banter. Khushi wishes Arjun a happy Rakhi and reminds him to bring gifts. Arjun, exasperated, muses about the challenge of keeping his six sisters happy with unique presents. He then reveals his secret weapon: Myntra. With its vast collection of premium gifts and festive fashion, Arjun is ready to dazzle his sisters, making Rakhi memorable and stylish. The ad playfully captures the sibling dynamic, showcasing Myntra’s role in enhancing the gifting experience.

To build anticipation for the campaign, Arjun and Khushi Kapoor posted a video titled "Aapke Khushi Arjun Ayenge" on their social handles a few days before the ad release, hinting at their collaboration. The video quickly went viral, with fans speculating about the nature of their project.

The "Tyohar Ready with Myntra" campaign aims to establish Myntra as the ultimate shopping destination for Raksha Bandhan, highlighting its extensive range of premium and curated gifts. Partnering with over 100 international, domestic, and homegrown brands, Myntra offers gifts across 50 key categories. Notable brands in Myntra’s Rakhi Gift Store include Giva, Swarovski, Ferns and Petals, IGP, Floweraura, Interflora, Marriott, Accessorize, MAC, Bobbi Brown, Arata, Davidoff, Jaguar, Mocobara, Homecentre, Pure Home+Living, Kama Ayurveda, Bath & Body Works, Guess, Boat, Noise, Fossil, Lacoste, Zoop, and Chumbak.

Abhishek Gour, Director of Brand and Digital Marketing at Myntra, said, "We're thrilled to bring Arjun and Khushi Kapoor together on screen for our Rakhi campaign. Their sibling chemistry perfectly embodies the spirit of Raksha Bandhan. Our extensive Rakhi selection, premium gifts, and trend-first festive fashion enable customers to celebrate this Rakhi at its best, aligning with Myntra's position as one of India’s most loved fashion destinations and our recent foray into gifting."

Ira G, CCO of Toaster, added, "We are the only country that celebrates the brother-sister relationship with Raksha Bandhan. Our goal is to make Rakhi special with dressing up, special Rakhis, and unique gifts on Myntra. Arjun Kapoor, as the harrowed brother, and Khushi Kapoor, as his diva younger sister, authentically and funnily represent this."

Khushi Kapoor commented, "Raksha Bandhan holds a special place in our hearts, and collaborating with Arjun for this campaign has been a wonderful experience. Myntra makes it easy to celebrate this beautiful bond with its extensive range of gifts and festive fashion. The 'Tyohar Ready with Myntra' campaign captures the essence of our sibling relationship, offering something for everyone to express their love and appreciation. I'm excited for everyone to see our collaboration and discover the joy of gifting with Myntra."

Arjun Kapoor added, "Rakhi is about celebrating the bond between siblings, and working with Khushi on this campaign has been incredible. This festival brings back many good memories, and it's great to share that with everyone. Myntra’s wide range of gifts and festive fashion adds to the joy of the celebration. I'm excited for people to see our collaboration and feel the same connection we do.