Anushka Sharma, Virat Kohli promote Blue Tribe's plant-based Soya Chaap

Blue Tribe, a leader in plant-based foods, has launched its latest ad campaign featuring Anushka Sharma and Virat Kohli. The power couple, known for their dedication to a sustainable lifestyle, perfectly aligns with Blue Tribe’s mission to make plant-based eating a mainstream choice.

The campaign showcases the benefits of integrating plant-based options into everyday meals, with a spotlight on the brand's newest innovation—Soya Chaap without maida. This ready-to-eat product, made from a mix of soy and wheat flour, is an excellent and affordable protein source. It can be enjoyed as is or incorporated into various Indian dishes like curries, biryanis, and kebabs. After six months of rigorous testing, Blue Tribe has launched a range of flavors—achari, tandoori, afghani, and more—that are precooked and ready to eat after a quick microwave warm-up.

The advertisement underscores Blue Tribe’s commitment to offering delicious, nutritious, and eco-friendly plant-based alternatives without sacrificing taste or quality.

Commenting on the campaign, Virat Kohli said, "We’re excited to introduce this plant-based innovation that brings a beloved dish like soya chaap in a high-protein, hygienic form that’s also affordable and convenient."

Anushka Sharma added, “We’re delighted to see Blue Tribe start this new chapter, offering familiar and tasty plant-based products like soya chaap with improved nutritional profiles in accessible and convenient packaging.”

Sandeep Singh, founder of Blue Tribe, expressed his excitement, saying, “We’re thrilled to launch Soya Chaap and are already receiving positive feedback, indicating the market’s demand for a reliable and hygienic alternative.”

The campaign will roll out across various platforms, including YouTube ads and social media, starting August 27, 2024. With this campaign, Blue Tribe aims to reach a broader audience and solidify its position as a leader in the plant-based food industry.