Amazon MX Player's Badtameez Dil Wins Silver at The Clios

Amazon MX Player's romantic drama series, Badtameez Dil, has made waves internationally by winning a Silver award at The Clios Entertainment Awards 2024. This prestigious recognition highlights the series' innovative marketing campaign and its ability to captivate audiences worldwide.

The "Karan Badtameez Hai" campaign, which launched the series, was a masterstroke in digital marketing. By turning the protagonist's name into a viral trend, the campaign successfully generated buzz and anticipation. The campaign's success can be attributed to its relatable narrative and engaging social media strategy.

Aruna Daryanani, Business Head and Director of Amazon MX Player, expressed her pride in the team's achievement. She emphasized the importance of connecting with audiences on a personal level and the power of innovative storytelling.

Badtameez Dil has garnered praise for its engaging plot, stellar performances, and beautiful cinematography. The series, which features Ridhi Dogra and Barun Sobti in lead roles, has struck a chord with audiences of all ages.

This international recognition is a testament to the growing popularity of Indian content on global platforms. It also highlights the potential of digital streaming services to deliver high-quality entertainment.