Bisk Farm's latest TVC with Hrithik Roshan: "Taste with A Twist"

Bisk Farm has reintroduced Googly Biscuits in a smaller pack priced at Rs 10, making them accessible for budget-conscious consumers looking for tasty snacks

Sumit Rawat Sumit Rawat
Jun 25, 2024 - 18:43 Updated: Jun 25, 2024 - 18:45
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Bisk Farm's latest TVC with Hrithik Roshan: "Taste with A Twist"

Bisk Farm, a biscuit and bakery brand under SAJ Food, has launched a new TV commercial featuring Hrithik Roshan, the brand ambassador for its Googly range of biscuits. Centered around the brand's slogan "Googly - Taste with a Twist," the ad showcases a playful exchange between a husband and wife.

The distinctive feature of the Googly range is its promise of a unique taste experience, blending sweet and salty flavors in various innovative variants. In the TVC, Hrithik Roshan engages in a humorous dialogue with his wife, playfully addressing her jealousy by delivering a witty response to her query about their neighbor's seemingly greater affection towards his spouse.


To enhance product awareness among a diverse audience, Bisk Farm has launched its new TV commercial for the Googly range of biscuits in seven languages: Hindi, Bengali, Marathi, Telugu, Odiya, Kannada, and Assamese.

Additionally, Bisk Farm has reintroduced a smaller, more affordable pack of Googly Biscuits priced at Rs. 10, expanding its product availability across five different price points ranging from Rs. 5 to Rs. 35. To promote the Chhota Pack, another TV commercial featuring brand ambassador Hrithik Roshan has been rolled out.

Vijay Singh, managing director of SAJ Food, expressed enthusiasm about the campaign, stating, "We are excited to launch our new TVC campaign for Googly biscuits with Hrithik Roshan. The campaign captures the playful and unexpected twist that Googly biscuits offer, reflecting Hrithik's engaging banter in the advertisement. With our launch in seven languages and the reintroduction of the Rs. 10 Chhota Pack, we aim to make Googly biscuits accessible to a wider audience."

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