Voltas Revives Campaign for All-Weather Hot & Cold ACs

Voltas, a TATA group company, has relaunched its popular All-Weather winter campaign in North India, leveraging digital platforms and radio to promote its All-Weather Hot & Cold Air Conditioners (ACs).

A Solution for All Seasons

The campaign emphasizes the versatility of Voltas All-Weather Hot & Cold ACs as a year-round comfort solution. These ACs provide:

• Intelligent heating for extreme winters.
• Active dehumidification for monsoons.
• Moisture control to maintain winter comfort.

Compared to traditional room heaters, the product offers uniform heating and greater energy efficiency, catering to both seasonal needs and sustainability.

Bringing Back a Beloved Icon

The campaign also marks the return of the beloved character Murthy, who previously featured in Voltas’ Smart Air AC campaign earlier this year. Deba Ghoshal, Head of Marketing at Voltas, commented, “Voltas leads the market in ACs by combining innovation and consumer-centric benefits. This campaign reinforces our commitment to redefining comfort with smarter, energy-efficient choices, while addressing seasonal needs with superior technology.”

A Joyful Comeback for Murthy

Ritu Sharda, CCO of Ogilvy India (North), added, “Murthy’s comeback earlier this year resonated deeply with our audience, sparking nostalgia and excitement. By popular demand, we’re bringing him back in this campaign, much to the delight of our consumers.”

Campaign Focus

• Platforms: Digital channels and radio for targeted outreach.
• Themes: Intelligent heating, energy efficiency, and versatility of All-Weather ACs.
• Message: Voltas continues to deliver year-round comfort through superior technology and consumer-focused innovation.