Voltas launches 'shor kam, kaam zyada' summer campaign
The campaign highlights the Smart Air AC's 'super silent' feature and its unique sleep mode, which adjusts temperature seamlessly during sleep for better comfort
Sumit Rawat
Voltas, a Tata-owned AC brand, unveils its summer campaign, "shor kam, kaam zyada," highlighting the new Voltas SmartAir AC series. The campaign, driven by consumer insights favoring connectivity, comfort, and convenience, emphasizes the AC's 'super silent' feature in a distinctive and nostalgic manner. Specifically designed for cooling comfort, the AC's 'super silent' operations and 'sleep mode' adapt to changing body temperatures during sleep.
Reintroducing the beloved protagonist, Murthy, adds humor and intelligence to promote the latest line of SmartAir ACs, featuring super-silent operation and an innovative IoT-enabled design.
The campaign's tagline, "shor kam, kaam zyaada," succinctly captures its essence, with Murthy's timeless charm complementing the efficiency of Voltas ACs.
Deba Ghoshal, Voltas' VP and head of marketing, emphasizes the brand's evolution towards smart and silent cooling solutions.
Ritu Sharda, Ogilvy India's chief creative officer, highlights Murthy's enduring appeal in delivering the campaign's message.
Spanning television, digital, print, radio, and OOH platforms, the campaign aims to enhance Voltas' brand visibility and resonate with consumers this summer.
