Trends with Benefits: The Roadster Life Co's Fashion Evolution

The Roadster Life Co has recently launched its latest brand campaign titled ‘Trends with Benefits’, featuring renowned stand-up comedian Zakir Khan and actor Jacqueline Fernandez as their new brand ambassadors.

The choice of Zakir Khan and Jacqueline Fernandez brings a refreshing mix of relatability and fashion expertise to the brand's forefront, aligning perfectly with its new positioning. Zakir, in his debut fashion brand endorsement, represents relatability and success stemming from humble beginnings, resonating with fans nationwide through his substantial social media presence and dedicated following. On the other hand, Jacqueline, known for her glamorous yet practical fashion sense, adds a touch of fashion authority to the brand, making her the ideal fit as the first female brand ambassador. With this collaboration, The Roadster Life Co aims to leverage their extensive fan bases, while making trendy and branded fashion more accessible to all.

The brand's campaign includes two feature films and multiple short segments starring Zakir and Jacqueline, all centered around the theme of injecting confidence and charisma into one's persona through trend-setting fashion choices. Set against the iconic Burj Khalifa in Dubai, the films capture Zakir and Jacqueline, accompanied by their friends, exuding style and enjoyment. The narrative takes a humorous turn when Zakir is mistaken as the owner of a luxurious car, leading to a comical exchange with Jacqueline. The scene then shifts to Zakir's dream, abruptly interrupted by reality, where he impresses Jacqueline with his trendy attire from The Roadster Life Co, thus positioning the brand as a catalyst for positive change in their lives.

The Roadster Life Co plans to adopt a comprehensive approach to engage its audience nationwide, showcasing the films across various platforms including out-of-home advertising and social media.

Expressing her excitement about the collaboration, Jacqueline Fernandez remarked, “I am thrilled to join forces with The Roadster Life Co as their first female ambassador. With my preference for stylish yet comfortable fashion, the brand perfectly resonates with my personal taste. I am eager to extend its reach and make more trends accessible to my fans. It's going to be an exciting journey ahead.”

Similarly, Zakir Khan expressed his sentiments, saying, “This collaboration holds a special place in my heart. It's not just about endorsing a brand; it's a partnership that mirrors my personal journey. With The Roadster Life Co, I find a perfect blend of trendiness, comfort, and quality, which aligns seamlessly with my fashion preferences. Every piece reflects my story, making this association truly remarkable.