Pidilite launches "Galti Sudharne ka Mauka De" campaign for Fevikwik Gel

Pidilite Industries Limited has unveiled a fresh campaign titled "Galti Sudharne ka Mauka De" to promote its latest variant, Fevikwik Gel. This new advertising initiative emphasizes the quick rectification of minor mistakes, showcasing the product's efficacy in real-life scenarios.

The commercial begins with a diligent handyman attaching an 'M' (Male) sign onto the door of an office restroom using Fevikwik Gel. Just as he finishes, a man rushes down the corridor toward the same restroom in a hurry. Upon reaching for the door handle, the door swings open, revealing a woman exiting the restroom, causing an awkward moment. Reacting swiftly, the handyman flips the 'M' upside down to a 'W', relieving the tension. The tagline appears: "Naya Fevikwik Gel. Galti sudharne ka mauka de".

Manish Dubey, Chief Marketing Officer at Pidilite Industries Ltd., stated, "Fevikwik has long been synonymous with instant repairs, but we acknowledged that sometimes users need a few extra seconds to make adjustments for a perfect outcome. This realization led to the development of Fevikwik Gel. Our new product represents a significant advancement in the instant repair category. The campaign, infused with Pidilite's trademark humor and real-life situations, demonstrates how Fevikwik Gel simplifies the repair process by allowing swift corrections, empowering users to tackle any repair task with confidence."

Piyush Pandey, Chief Advisor at Ogilvy India, commented, "Pidilite is known for its innovative spirit. This time, the innovation lies in Fevikwik Gel. The Gel offers users the additional time required for adjustments before permanent fixing. The Fevikwik team at Ogilvy & Pidilite saw it as another opportunity to communicate product benefits in the distinctive Pidilite style that brings a smile to your face."

The new TVC for Fevikwik Gel is part of its comprehensive marketing strategy, encompassing digital campaigns, social media promotions, and other advertising initiatives.