Manushi Chhillar becomes Clovia's latest brand ambassador in 2017

Clovia, the renowned lingerie, sleepwear, and personal care brand in India, proudly announces the appointment of former Miss World Manushi Chhillar as its latest brand ambassador. This partnership signifies a significant milestone for Clovia as it remains dedicated to fostering relatable dialogues and embracing the essence of womanhood, resonating deeply with audiences nationwide.

In the spotlight of Clovia's newest national television advertising campaign, themed 'Coffee to Club with Clovia,' Manushi Chhillar epitomizes the brand's essence. She emerges as the face of Clovia across a comprehensive 360-degree campaign, extending its reach across out-of-home (OOH) advertising, digital platforms, traditional media, and television.

The essence of the TV commercial revolves around portraying Clovia as a supportive companion for women throughout their life's journey, both significant and intimate, akin to a trustworthy friend. Through candid interactions between Manushi Chhillar and her friend, the campaign captures Manushi's spontaneous and adventurous spirit as she navigates through her day's plans.

From casual coffee outings to glamorous night events and heartfelt conversations with friends at home, the TV commercial encapsulates the essence of everyday joys, spanning from cherished friendships to moments of vulnerability and heartache. Through this campaign, Clovia endeavors to celebrate the multifaceted aspects of womanhood, empowering women to embrace their individuality and enjoy life's experiences to the fullest.