Kareena Kapoor Khan becomes face of Casagrand Casablanca in endorsement
Launches comprehensive marketing campaign across platforms and unveils refreshing TVC titled "The Greatest Living Experience" for Casagrand Casablanca
Casagrand, a prominent real estate developer renowned for its upscale projects in South India, has recently collaborated with Bollywood superstar Kareena Kapoor Khan to endorse its latest venture, Casagrand Casablanca, situated in Bengaluru. This collaboration is marked by an extensive marketing campaign aimed at highlighting the opulent lifestyle offered by the project. The centerpiece of this campaign is a television commercial (TVC) titled “The Greatest Living Experience,” which showcases the grandeur and luxury of the Roman-themed property.
In the TVC, Kareena Kapoor Khan exudes elegance and sophistication in a stunning black dress as she takes center stage at Casagrand Casablanca. With confidence, she proclaims the project as "The Greatest Living Experience," while a majestic curtain is drawn to unveil the property's exquisite features. Through her portrayal, she guides viewers on a virtual tour of the lavish 27-acre property, emphasizing its exclusivity and refinement.
Ravichandran K, the Vice-President of Marketing at Casagrand, expressed his delight at having Kareena Kapoor Khan as the face of their prestigious Bengaluru project. He praised her for embodying grace, elegance, and timeless appeal, qualities that resonate with audiences nationwide. Her versatile talent and magnetic charm, according to him, make her the perfect choice to represent their project. He emphasized that Kareena effortlessly embodies the ethos of Casagrand, bringing authenticity and credibility to their message. With her widespread popularity and influence, he believes she will effectively engage and resonate with their target audience, thereby enhancing the campaign's impact.
Strategically located off Kanakapura Road, Casagrand Casablanca offers a tranquil retreat from the hustle and bustle of urban life, featuring premium 2, 3, and 4 BHK apartments, as well as 5 BHK villas and penthouses. With over 100 amenities and a sprawling 2.5-acre clubhouse, residents can indulge in a luxurious lifestyle amidst verdant surroundings.
The project's prime location ensures easy access to key areas such as JP Nagar, Jayanagar, Banashankari, Forum Mall, and IT/ITES hubs, promising seamless connectivity to residents. Moreover, it caters to residents' convenience by providing access to educational institutions, healthcare facilities, and recreational centers, thus offering a comprehensive and fulfilling lifestyle experience.