SBI Life Launches 'Mummy Ki Apni Pehchaan' Campaign for Mother's Day

SBI Life’s Mother’s Day campaign celebrates the extraordinary journey of motherhood, highlighting the inherent strength and resilience of mothers who gracefully balance multiple roles in today’s fast-paced world. Through their new digital film, "Mummy Ki Apni Pehchaan," SBI Life honors the invaluable contributions of mothers who embrace both their roles as caregivers and as financial advisors, symbolized by their identity as Life Mitras.

The heartwarming digital film portrays a touching scene of a mother managing her professional duties as a life insurance advisor alongside her personal responsibilities. Moved by her daughter's willingness to help, the mother witnesses her daughter stepping into her shoes for the day, managing her workload with enthusiasm and determination. This touching gesture not only showcases the daughter's admiration for her mother's role but also highlights the inspiring bond between them.

Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life, emphasizes the pivotal role mothers play as mentors and caregivers, both at home and in their professional endeavors. He underscores the campaign's aim to spotlight the inspiring stories of women advisors who excel in balancing their professional aspirations with their familial duties.

The campaign aims to empower and celebrate mothers who, as Life Mitras, exemplify the ethos of 'Apne Liye Apno Ke Liye' in every interaction. These mothers serve as role models, demonstrating that it is possible to pursue personal growth while fulfilling family commitments. Through their leadership and determination, they not only secure the financial futures of their clients but also inspire their children and communities at large.

Sahil Shah, President – Digital Experience at Dentsu Creative, expresses pride in collaborating with SBI Life on this empowering campaign, which celebrates the remarkable journey of Life Mitra mothers. The digital film, inspired by real-life conversations with Life Mitra mothers, captures their journey of self-discovery and empowerment, showcasing them as epitomes of strength and resilience.