To introduce its new brand identity, Larah Opalware by Borosil releases a film

Borosil's Larah brand of opalware has changed its positioning and brand identity. The brand seeks to appeal to contemporary Indian women who multitask and desire to be the best in all facets of their lives.

Using the topic "My Home, My Way," Larah highlights women's decisions, attempts to highlight their personalities, and dedication to make wise, sensible, and sustainable decisions for their homes and loved ones. A new logo with a rich eggplant tone, which stands for self-assurance and confidence—virtues that epitomize today's women—is part of the brand's new immersive experience.

Barnali Shankar, Senior General Manager (Marketing) of Borosil Ltd., stated regarding the introduction of the new identity and campaign, "We are incredibly delighted to reposition Brand Larah. We want to honor contemporary Indian women, their morals, and their devotion to their families. Our company's brand values are founded on self-assurance, aspiration, and ethical behavior. We are honored to contribute to the advancement of Indian women and to honor their commitment.

The brand has also updated the look of its packaging to make it more noticeable on store displays. Customers can quickly find what they want because the packaging is same across ranges but different to suit different tastes. The focus of Larah's new brand strategy is having fun while using its products. To accommodate different events, the company offers a wide variety of tableware and serveware options, each of which delivers a joyful and lovely expression of its consumers' genuine personalities.

With a renewed dedication to empowering and valuing modern Indian women, the brand will introduce its modifications in packaging design, POS, and online digital communication.