Thums Up hosts 'Toofani Tour' to take fans West Indies for World Cup

Thums Up, a renowned Indian beverage brand under The Coca-Cola Company, introduces Toofan, its branded chartered plane, as part of the 'World Cup ka Toofani Tour' campaign for the ICC T20 World Cup.

As the official beverage partner of the ICC T20 World Cup, Thums Up aims to revolutionize fan engagement, enhancing sports experiences. The campaign includes an extraordinary journey to the West Indies aboard the exclusive Thums Up plane, featuring cricket icons Yuvraj Singh and Virender Sehwag.

From March 1st to April 30th, consumers can win a chance to attend the ICC T20 World Cup in the West Indies by scanning select Thums Up packs. The campaign offers daily lucky draws over two months, with one seat on the Toofan plane awarded each day.

Tish Condeno, Senior Category Director of Sparkling Flavors at Coca-Cola India and South-West Asia, expresses excitement about elevating fan experiences at the ICC T20 World Cup through the 'World Cup ka Toofani Tour' campaign.

Virender Sehwag, thrilled about the campaign, praises Thums Up's commitment to fan engagement, offering an unparalleled experience for cricket enthusiasts. Yuvraj Singh also expresses enthusiasm for continuing his association with Thums Up, emphasizing the electrifying experience the campaign offers to cricket fans worldwide.

In addition to the Toofani tour, Thums Up engages fans supporting Team India at home by offering Indian jerseys and other prizes every hour.

The campaign reflects Thums Up's dedication to championing the spirit of cricket, building on its long-standing association with major sporting events like the Olympics and ICC Men’s Cricket World Cup. Thums Up aims to redefine sports excitement and engagement, creating unforgettable memories for cricket lovers.