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Technology
Meta launches Instagram's creator marketplace, connecting Indian content creators and brands

Meta launches Instagram's creator marketplace, connecting...

Sumit Rawat Feb 23, 2024 0 68

Meta introduces ML-based recommendations, leveraging Instagram data for brands to...

Technology
MCA, Meta unite for WhatsApp Helpline to counter AI-generated misinformation

MCA, Meta unite for WhatsApp Helpline to counter AI-generated...

Sumit Rawat Feb 20, 2024 0 77

Launching in March 2024, the helpline will be open to the public, offering dedicated...

Industry
Digital CAC rises: Strategies for D2C brands in challenging times

Digital CAC rises: Strategies for D2C brands in challenging...

Sumit Rawat Feb 14, 2024 0 45

Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...

Technology
Meta Introduces "Imagined with AI" Labels for Transparency in Content Creation

Meta Introduces "Imagined with AI" Labels for Transparency...

Sumit Rawat Feb 7, 2024 0 50

The tech giant is creating scalable tools to detect invisible markers, aiming to...

Analysis
Digital Advertising Surpasses TV Industry Amid Economic Challenges in India

Digital Advertising Surpasses TV Industry Amid Economic...

Sumit Rawat Jan 22, 2024 0 50

Experts observe TV industry's dependence on major advertisers, while ad growth for...

Technology
Instagram introduces video status feature: here's a usage overview

Instagram introduces video status feature: here's a usage...

Sumit Rawat Dec 14, 2023 0 48

Instagram introduces 2-second video status, expanding user expression alongside...

Industry
Google and Meta are under attack: Are brands looking to the open internet?

Google and Meta are under attack: Are brands looking to...

Sumit Rawat Dec 12, 2023 0 93

Marketing executives say they are pushing for a shift in digital ad spending habits...

Analysis
Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message Ad Success

Meta's Revenue Surge: Unveiling the Drivers Behind Click-to-Message...

Sumit Rawat Nov 9, 2023 0 72

Remarkable growth in click-to-message ads showcases the potential of conversational...

Technology
Meta Bans Political Ads Using Generative AI, Signaling Major Policy Shift

Meta Bans Political Ads Using Generative AI, Signaling...

Sumit Rawat Nov 8, 2023 0 75

Meta's Restriction on Political Advertisers Utilizing Generative AI Aims to Tackle...

Industry
Amazon Gains While Google and Meta Face Advertising Setbacks?

Amazon Gains While Google and Meta Face Advertising Setbacks?

Sumit Rawat Nov 2, 2023 0 53

Amazon's Advertising Advantage in E-Commerce: Thriving on Strong Purchase Intent...

Technology
Meta Unveils Updates to Threads, Enhancing Social Media User Experience

Meta Unveils Updates to Threads, Enhancing Social Media...

Sumit Rawat Oct 20, 2023 0 59

Meta Launches Initiative to Accelerate Threads App Adoption for Content Creators,...

Technology
Meta Unveils Broadcast Channels on Facebook and Messenger for Enhanced Connectivity

Meta Unveils Broadcast Channels on Facebook and Messenger...

Sumit Rawat Oct 19, 2023 0 71

Meta Revolutionizes Social Media with the Launch of Broadcast Channels on Facebook...

Technology
WhatsApp's Fresh Interface and Colours Now Available to Select Users

WhatsApp's Fresh Interface and Colours Now Available to...

Sumit Rawat Oct 13, 2023 0 55

WhatsApp's upcoming Android update introduces a refreshed interface, removing the...

Technology
WhatsApp's Upcoming Security Boost: Custom Passwords for Chat Folders

WhatsApp's Upcoming Security Boost: Custom Passwords for...

Sumit Rawat Oct 10, 2023 0 46

WhatsApp's Security Upgrade: Anticipating Custom Passwords for Chat Folders to Bolster...

Technology
Threads Nearing Launch of X-Inspired Trending Topics Feature

Threads Nearing Launch of X-Inspired Trending Topics Feature

Sumit Rawat Oct 10, 2023 0 41

Get Ahead of the Curve: Threads Teases X-Like Trending Topics Feature and Its Innovative...

Industry
Meta's Proposed Subscription Model: Ad-Free Instagram and Facebook for $14/month

Meta's Proposed Subscription Model: Ad-Free Instagram and...

Sumit Rawat Oct 3, 2023 0 49

Meta Considering $14/Month Subscription for Ad-Free Instagram and Facebook as They...