Tag: Marketing

Campaigns
Himalaya Babycare Celebrates Baby’s First Winter With Warm, Playful Storytelling

Himalaya Babycare Celebrates Baby’s First Winter With Warm,...

Himalaya Babycare’s new campaign spotlights a baby’s first winter, blending warmth,...

Industry
Ogilvy Mumbai Honors Piyush Pandey With Statue At Office Entrance

Ogilvy Mumbai Honors Piyush Pandey With Statue At Office...

Ogilvy Mumbai unveils a statue of Piyush Pandey at its entrance, celebrating his...

Campaigns
Crax Experiments With AI Storytelling In Bold New Campaign

Crax Experiments With AI Storytelling In Bold New Campaign

Crax launches an AI led advertising campaign with Dentsu and Kiss Films, blending...

Business Spotlight
Why Advertising’s Old Signals Are Fading, Says Martin Sorrell

Why Advertising’s Old Signals Are Fading, Says Martin Sorrell

Sir Martin Sorrell explains how digital dominance, platform economics and AI have...

Business Spotlight
PepsiCo Partners with Formula 1 In Major Five-Year Global Deal

PepsiCo Partners with Formula 1 In Major Five-Year Global...

PepsiCo announces a worldwide partnership with Formula 1 making Sting Energy, Gatorade...

Campaigns
AirAsia’s Latest Campaign: Buckle Up for an Advertising Takeoff!

AirAsia’s Latest Campaign: Buckle Up for an Advertising...

AirAsia’s new campaign takes flight with humour, relatability, and a focus on hassle-free...

Campaigns
Bandhan Life’s New Campaign Simplifies Insurance with Humor and Wit

Bandhan Life’s New Campaign Simplifies Insurance with Humor...

Bandhan Life launches a refreshingly humorous campaign to simplify insurance, merging...

Industry
Two99 Unveils New Logo: A Bold Leap into the Future of Marketing

Two99 Unveils New Logo: A Bold Leap into the Future of...

Two99 unveils a new logo reflecting its rapid growth and focus on innovative AI-driven...

Industry
Comscore Appoints Jackelyn Keller as New CMO

Comscore Appoints Jackelyn Keller as New CMO

Comscore names Jackelyn Keller as CMO, bringing over 25 years of expertise in product...

Industry
R K SWAMY Promoters Acquire 3.56% Stake, Boost Holdings to 69.6%

R K SWAMY Promoters Acquire 3.56% Stake, Boost Holdings...

R K SWAMY’s promoters boost ownership to 69.6% by acquiring a 3.56% stake, signaling...

Industry
Voltas Marketing Head Deba Ghoshal to Step Down in 2025

Voltas Marketing Head Deba Ghoshal to Step Down in 2025

Deba Ghoshal, Voltas’ Head of Marketing, announces his departure in 2025 after a...

Campaigns
Top Brands That Hooked Gen Z with Bold Marketing in 2024

Top Brands That Hooked Gen Z with Bold Marketing in 2024

How brands like Duolingo, Bumble, and Crocs captured Gen Z’s attention with bold,...

Industry
Catalyst 2.0 Drives IPL 2025 Sponsorship and Sports Innovation

Catalyst 2.0 Drives IPL 2025 Sponsorship and Sports Innovation

Catalyst 2.0 drives IPL 2025 sponsorships and redefines sports marketing by blending...

Campaigns
Grey India Strengthens its Team with Varun Kohli

Grey India Strengthens its Team with Varun Kohli

Grey India appoints Varun Kohli as Senior Vice-President, Business – North to strengthen...

Industry
How KFC Became a Christmas Tradition in Japan

How KFC Became a Christmas Tradition in Japan

KFC became a Christmas tradition in Japan. Learn about the marketing strategy and...

Inside Edge
ABP Network Names Sumanta Datta as New Chief Executive Officer

ABP Network Names Sumanta Datta as New Chief Executive...

ABP Network Appoints Industry Veteran Sumanta Datta as CEO, Bringing 30 Years of...