Tag: Marketing

Business
Former CarDekho leader drives fresh disruption into home cleaning

Former CarDekho leader drives fresh disruption into home...

Former CarDekho executive launches Peels.co, entering home cleaning market with...

Campaigns
Hero VIDA powers youth buzz with energetic VIDA VAKA VOOM anthem

Hero VIDA powers youth buzz with energetic VIDA VAKA VOOM...

Hero VIDA launches VIDA VAKA VOOM anthem with Creativeland Asia and KKR, blending...

Campaigns
Hero VIDA powers youth buzz with energetic VIDA VAKA VOOM anthem

Hero VIDA powers youth buzz with energetic VIDA VAKA VOOM...

Hero VIDA launches VIDA VAKA VOOM anthem with Creativeland Asia and KKR, blending...

Business
Dunkin bids goodbye to India after years of struggling fit

Dunkin bids goodbye to India after years of struggling...

Dunkin exits India as franchise partner ends agreement, citing weak performance,...

Campaigns
Pee Safe signs Smriti Mandhana to champion comfort conversations

Pee Safe signs Smriti Mandhana to champion comfort conversations

Pee Safe appoints Smriti Mandhana as brand ambassador to promote comfort-led feminine...

Campaigns
Ramsons Perfumes names Mrunal Thakur to lead expressive brand shift

Ramsons Perfumes names Mrunal Thakur to lead expressive...

Ramsons Perfumes appoints Mrunal Thakur as brand ambassador, aiming to reposition...

Campaigns
Pluckk serves wellness boost at Indian Open pickleball 2026

Pluckk serves wellness boost at Indian Open pickleball...

Pluckk partners with Global Sports for Indian Open 2026, bringing wellness products,...

Campaigns
Crocs India taps nostalgia and humor with Rakesh Bedi

Crocs India taps nostalgia and humor with Rakesh Bedi

Crocs India launches a humorous campaign with Rakesh Bedi, blending nostalgia, relatable...

Campaigns
Pepsi taps Gen Z energy with Panday Padda campaign play

Pepsi taps Gen Z energy with Panday Padda campaign play

Pepsi onboarded Ahaan Panday and Aneet Padda to drive youth engagement through a...

Campaigns
Ayushmann Khurrana leads Red Chief campaign built on grit

Ayushmann Khurrana leads Red Chief campaign built on grit

Red Chief launches new campaign with Ayushmann Khurrana, promoting persistence over...

Business
Emami moves to fully acquire Axiom Ayurveda strengthening wellness play

Emami moves to fully acquire Axiom Ayurveda strengthening...

Emami to acquire full stake in Axiom Ayurveda for ₹200 crore, strengthening its...

Business
Oberoi Realty builds ecosystems to justify its premium market positioning

Oberoi Realty builds ecosystems to justify its premium...

Oberoi Realty commands a 15% premium through integrated ecosystems, blending homes,...

Business
Amul crosses ₹1 lakh crore proving dairy dreams scale big

Amul crosses ₹1 lakh crore proving dairy dreams scale big

Amul crosses ₹1 lakh crore turnover with 11% growth, driven by strong demand, vast...

Campaigns
Wow Momo Scores Big During IPL Without Buying Airtime

Wow Momo Scores Big During IPL Without Buying Airtime

Wow Momo taps into IPL excitement through community experiences, local flavours,...

Campaigns
Hyundai Exter Campaign Celebrates Everyday Drives That Shine Bright

Hyundai Exter Campaign Celebrates Everyday Drives That...

Hyundai Exter’s Drive to Shine campaign highlights everyday moments, using emotion...

Campaigns
Philips Avent Questions Boiling Habit With Science Led Parenting Campaign

Philips Avent Questions Boiling Habit With Science Led...

Philips Avent’s campaign with Yami Gautam Dhar challenges boiling for baby bottle...