Tag: Marketing

Industry
Why does Samsonite collaborate with personalities like Virat Kohli?

Why does Samsonite collaborate with personalities like...

Samsonite South Asia Executive Director Anushree Tainwala discusses the company's...

Campaigns
Ranveer Singh joins Fastrack Smart as a brand ambassador

Ranveer Singh joins Fastrack Smart as a brand ambassador

The campaign emphasizes cutting through the distractions and remaining "in the moment."

Campaigns
On MSME Day, myBillBook continues its 'Tum Kamaal Ho' promotion

On MSME Day, myBillBook continues its 'Tum Kamaal Ho' promotion

The film honors MSMEs' contributions to India's growth story

Inside Edge
Malaika Arora has been become brand ambassador for Anastasia Beverly Hills India

Malaika Arora has been become brand ambassador for Anastasia...

According to the company, Malaika symbolizes the brand's key principles of empowerment,...

Campaigns
Tata Play Binge launches a campaign starring Saif and Kareena

Tata Play Binge launches a campaign starring Saif and Kareena

The platform offers 27 OTT apps, according to the 'Bachcha Bachcha Janta Hai' marketing

Campaigns
Samsung has released a digital film to demonstrate the capabilities of its Galaxy Watch with LTE

Samsung has released a digital film to demonstrate the...

The campaign was created by Cheil India

Campaigns
Disha Patani has been appointed as Nutrabox's brand ambassador

Disha Patani has been appointed as Nutrabox's brand ambassador

'Pehchaan Kaam Se Hoti Hai' digital campaign is launched

Industry
Today, there are more ways to reach clients, but the situation is more complex: WPP's Mark Read

Today, there are more ways to reach clients, but the situation...

Read spoke to a news outlet at Cannes Lions 2023 about where ad budgets are headed...

Inside Edge
'Amul family mourns': Sylvester daCunha's tributes come in

'Amul family mourns': Sylvester daCunha's tributes come...

daCunha, who launched India's longest-running outdoor advertising campaign for Amul,...

Campaigns
Mamaearth's new campaign features Sharmila Tagore and Sara Ali Khan

Mamaearth's new campaign features Sharmila Tagore and Sara...

Havas Worldwide India, which just joined as Mamaearth's creative AOR, conceptualized...

Campaigns
Britannia introduces the 'The Laughing Cow' logo

Britannia introduces the 'The Laughing Cow' logo

Havas Mumbai created a digital video campaign to announce the new identity

Inside Edge
Ranjeet Kate is given strategic assignments' in the Times Group reorganization

Ranjeet Kate is given strategic assignments' in the Times...

Kate, who has led Vijay Karnataka, Bangalore Mirror, and Western Mirrors, will relocate...

Campaigns
The Royal Challenge encourages hydration in order to have a more enjoyable celebration

The Royal Challenge encourages hydration in order to have...

With a simple yet intriguing narrative, the company hopes to promote responsible...

Inside Edge
It's time to say goodbye to celebrities and hello to influencers at Cannes

It's time to say goodbye to celebrities and hello to influencers...

According to analysts, the film festival saw an increase in Indian influences, which...

Industry
We are striving for a circular economy and long-term sustainability: Apollo Tyres' Vikram Garga

We are striving for a circular economy and long-term sustainability:...

Garga, Group Head, Marketing - APMEA, spoke extensively at the Pitch CMO Summit...

Industry
ASCI issues guidelines to counteract misleading advertising

ASCI issues guidelines to counteract misleading advertising

Forms a multi-stakeholder task team with DoCA to investigate these concerns