Tag: Marketing Campaigns

Inside Edge
ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering partnerships

ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering...

In Banaras, ApnaKlub orchestrates 'Bada Ambition Mahotsav', a successful initiative...

Industry
Tata Play rolls out personalized ads for traditional linear TV

Tata Play rolls out personalized ads for traditional linear...

Advertisers segment TV audiences, serving distinct ads to households, tailoring...

Technology
Apple joins Google, Microsoft, Meta in advancing competitive AI technology

Apple joins Google, Microsoft, Meta in advancing competitive...

Apple joins Google, Microsoft, and Meta, advancing in the competitive realm of AI...

Industry
Brand safety: A major concern for marketers in advertising strategies?

Brand safety: A major concern for marketers in advertising...

Industry experts describe the challenging task brands face in preserving their reputation...

Technology
Google launches 'Gemini,' AI model exceeding ChatGPT's capabilities

Google launches 'Gemini,' AI model exceeding ChatGPT's...

Google quietly developed AI, surprised by ChatGPT's release, partnered with Microsoft...

Industry
Gaming industry hit Rs 16,428 cr in FY23, per EY

Gaming industry hit Rs 16,428 cr in FY23, per EY

The 'New Frontiers' report projects India's online gaming industry to achieve Rs....

Industry
Indian Television Witnesses Remarkable Surge in Viewership, Defying Digital Trends

Indian Television Witnesses Remarkable Surge in Viewership,...

TV consumption among younger audiences, aged 15-21 and 22-30, surged by 7.1% and...

Industry
Telegram's potential as a marketing tool excites modern-day strategists

Telegram's potential as a marketing tool excites modern-day...

Telegram's expanding user base, active community engagement, diverse content, bot-driven...

Analysis
India set to reach Rs 394 bn in programmatic ad revenue

India set to reach Rs 394 bn in programmatic ad revenue

As per the e4m-GroupM Programmatic Report, India's digital ad revenue is projected...

Industry
Spotify to lay off 17% of global employees in downsizing

Spotify to lay off 17% of global employees in downsizing

CEO Daniel Ek pledged support for affected employees, offering severance, PTO, healthcare...

Technology
WhatsApp enables sharing Status updates on Instagram, details on functionality

WhatsApp enables sharing Status updates on Instagram, details...

WhatsApp is developing a feature enabling users to share Status updates directly...

Technology
Google ad uproar: Just a minor issue or something significant?

Google ad uproar: Just a minor issue or something significant?

Google's response to allegations involves allowing advertisers to exclude their...

Technology
WhatsApp adds 'Secret Code' feature, enhancing user privacy measures

WhatsApp adds 'Secret Code' feature, enhancing user privacy...

The latest WhatsApp feature empowers users to establish a distinct password, detached...

Industry
Porsche India seeks agency partners in recent LinkedIn post announcement

Porsche India seeks agency partners in recent LinkedIn...

The carmaker invites agencies to oversee, track, and optimize varied digital campaigns...

Industry
Jio Cinema Introduces New IPL Metric: Concurrent Cumulative Views Pitch

Jio Cinema Introduces New IPL Metric: Concurrent Cumulative...

Industry experts remain uncertain if the shift will affect advertising, lacking...

Industry
Radio Mirchi 98.3 launches 'Seedhi Jalebiyan' in a grand premiere

Radio Mirchi 98.3 launches 'Seedhi Jalebiyan' in a grand...

RJs Megha and Dnyaneshwari delve into their new show, discussing the evolving creative...