Tag: Latest Marketing News

Campaigns
KRBL Revives ‘Grains of Hope’ with Independence Day Edition

KRBL Revives ‘Grains of Hope’ with Independence Day Edition

KRBL’s India Gate launches its fourth “Grains of Hope” campaign this Independence...

Campaigns
Fenty Beauty’s Indian Launch Drenched in Tone-Deaf “Male Gaze” Drama

Fenty Beauty’s Indian Launch Drenched in Tone-Deaf “Male...

Rihanna’s Fenty Beauty ad in India misfires, promoting flirtatious taxi vibes that...

Business
Srinivasan K Swamy Criticises CCI’s Oversimplification of India’s Advertising Landscape

Srinivasan K Swamy Criticises CCI’s Oversimplification...

Srinivasan K Swamy highlights the complexities of India’s advertising ecosystem,...

Campaigns
Shibani Channels Unapologetic Energy in SKINN’s Noura Nectar Campaign

Shibani Channels Unapologetic Energy in SKINN’s Noura Nectar...

Shibani Dandekar embodies SKINN’s bold Noura Nectar launch, an ode to unapologetic...

Campaigns
McDonald’s Sneaks Into Maharani - But Feels Like Home, Not Ads

McDonald’s Sneaks Into Maharani - But Feels Like Home,...

Through Elevite Media’s seamless touch, McDonald’s India becomes part of Maharani...

Campaigns
Zomato Shifts to Sober, Purpose-Driven Black-and-White Campaigns

Zomato Shifts to Sober, Purpose-Driven Black-and-White...

Zomato trades bright visuals for black-and-white grit. From “Fuel Your Hustle” to...

Campaigns
Flipkart Minutes: Bhujia, Gold Coins & India’s Wildest Orders

Flipkart Minutes: Bhujia, Gold Coins & India’s Wildest...

Flipkart Minutes reveals bizarre and impressive orders: ice-cream scoops, Olympic-pool...

Campaigns
Billboards Banter, But Does It Really Pay Off?

Billboards Banter, But Does It Really Pay Off?

Interactive billboard exchanges boost engagement and social buzz—but may not offer...

Campaigns
PayU Inspires Confidence with ‘Ho Jayega’ MSME Campaign

PayU Inspires Confidence with ‘Ho Jayega’ MSME Campaign

PayU’s “Ho Jayega” campaign celebrates MSMEs’ resilience, showcasing digital payment...

Campaigns
Max Fashion Unveils Siddhant Chaturvedi in Bold New Campaign

Max Fashion Unveils Siddhant Chaturvedi in Bold New Campaign

Max Fashion introduces Siddhant Chaturvedi as its first male ambassador, launching...

Campaigns
HSBC India Partners Zomato’s District for Cultural Offerings

HSBC India Partners Zomato’s District for Cultural Offerings

District by Zomato and HSBC India join forces to offer cardholders exclusive early...

Campaigns
CaratLane Blends Tradition and Modern Romance in Bappancha Ashirwaad

CaratLane Blends Tradition and Modern Romance in Bappancha...

CaratLane launches ‘Bappancha Ashirwaad’ regional film in Marathi, blending modern...

Business
Alia Bhatt Heads L’Oréal Paris’ New Glycolic Gloss Campaign

Alia Bhatt Heads L’Oréal Paris’ New Glycolic Gloss Campaign

L’Oréal Paris unveils the Glycolic Gloss haircare range with Alia Bhatt, promising...

Campaigns
Shell India Completes a Century, Unveils New Film

Shell India Completes a Century, Unveils New Film

Shell India unveils brand film “Shell Chale Ban Ke Saathi,” celebrating nearly 100...

Campaigns
Birla Opus Unveils 1-Year Free Repainting Assurance

Birla Opus Unveils 1-Year Free Repainting Assurance

Birla Opus Paints launches India’s first “Assurance” campaign offering one-year...

Business
Swatch’s “Slanted Eyes” Ad Misstep Sparks Apology and Backlash

Swatch’s “Slanted Eyes” Ad Misstep Sparks Apology and Backlash

Swatch retracts wildly insensitive ‘slanted eyes’ ad after Chinese furor, underscoring...