Shell India Completes a Century, Unveils New Film

Shell India has premiered its new brand film, “Shell Chale Ban Ke Saathi”, celebrating nearly a century of its presence in India. The film conveys Shell’s guiding purpose—Powering Progress Together—and underscores its ongoing focus on innovation, trusted partnerships, and positive community impact.

A Journey Through Time

Beginning as Burmah Shell in 1928, the company has evolved alongside India’s energy landscape. The film poignantly captures Shell’s journey from powering the country’s first flight to establishing one of its earliest refineries.

Through powerful visuals, the film highlights key milestones: dedicated employees, collaborative community initiatives, and transformational infrastructure projects. These moments serve as reminders of Shell India’s enduring role as an integrated energy company committed to India’s growth and sustainable future.

Powering Progress Together: A Forward-Looking Philosophy

Central to the film is the theme of Powering Progress Together—a mission that resonates through every frame. It brings to life Shell’s strategy of blending heritage with modernity: forging new innovations while maintaining strong partnerships with consumers, businesses, and communities alike.

Shell’s initiative isn’t just about bringing energy today; it’s about creating systems and solutions for a greener tomorrow. The brand firmly commits to steering India’s energy transition towards lower-carbon alternatives, echoing global sustainability priorities.

Words from Leadership

In her remarks, Mansi Madan Tripathy, Chairperson of Shell India and Senior Vice President of Shell Lubricants Asia Pacific, reflected on the legacy and future vision: “For nearly a century, Shell has been a trusted partner in India’s energy journey—from fuelling the nation’s first flight to commissioning its first refinery. This film is a celebration of that legacy, built on partnership, trust, innovation, and a shared vision for a better tomorrow. As India continues to advance, Shell remains committed to delivering the energy it needs today, while helping build the energy systems of the future.”  

Her words underline the company’s dual legacy of historical impact and forward-thinking ambition, uniting storytelling of the past with promises for India’s energy future.

Bridging Legacy with Vision

The brand film functions not just as a marketing narrative but as a commemorative piece—intertwining Shell’s nearly 100-year-old history with its continued commitment to innovation, community, and environmental stewardship. It presents a brand that is both timeless and timely, deeply rooted in Indian heritage and poised for the next century of energy challenges.

Community engagement, workforce dedication, and infrastructure development are threaded through the film, portraying Shell India not merely as a business entity, but as a social partner ingrained in the country’s growth story.

Looking Ahead

Published across major media platforms—including advertising and marketing-focused outlets—the film marks a pivotal moment for Shell India. It signals the culmination of decades of progress and the dawn of a new era focused on energy transformation and sustainable impact.

As India advances toward its development and environmental goals, Shell positions itself as both a legacy bearer and a future enabler—dedicated to delivering energy today and innovating the energy systems of tomorrow.