Tag: Latest Marketing News

Analysis
Small firms become major contributors to digital ad spending in India

Small firms become major contributors to digital ad spending...

Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...

Campaigns
IKEA's campaign addresses diverse home storage challenges with smart solutions

IKEA's campaign addresses diverse home storage challenges...

As an extension of 'Organising Is Awesome,' a three-part film series features amusing...

Campaigns
Pepsi provocatively mocks Coca-Cola in bold, new advertising campaign

Pepsi provocatively mocks Coca-Cola in bold, new advertising...

In the soft drink arena, Pepsi challenges Coke with the 'Tastes OK' campaign in...

Campaigns
Celebrities contribute to the startup realm, enhancing entrepreneurial influence

Celebrities contribute to the startup realm, enhancing...

Celebrities entering retail connect with aspirants; Shilpa Shetty's MamaEarth shares...

Technology
Google Unveils Gemini: Retires Bard and Launches Advanced Language Model

Google Unveils Gemini: Retires Bard and Launches Advanced...

Gemini, a paid application, is set to launch in 40 languages. As of now, it is available...

Analysis
Digital Media surpasses combined share of TV, Radio, OOH, Cinema in 2023

Digital Media surpasses combined share of TV, Radio, OOH,...

In 2023, digital media surpassed the combined shares of Television (32%), Radio...

Campaigns
Tata Motors urges businesses to seize control in new campaign

Tata Motors urges businesses to seize control in new campaign

In each film, a narrator plays a crucial role, vividly portraying Fleet Edge's advantages...

Campaigns
Sunil Grover praises samosas in a new Samosa Singh advertisement

Sunil Grover praises samosas in a new Samosa Singh advertisement

Indian brand Samosa Singh debuts an ad featuring comedian Sunil Grover. The one-minute...

Industry
Times OOH Secures Exclusive 7-Year Advertising Contract at Chandigarh International Airport

Times OOH Secures Exclusive 7-Year Advertising Contract...

Times OOH has gained advertising rights inside and outside Chandigarh International...

Business Spotlight
Disney Star's Viacom18 deal: A positive development for BCCI

Disney Star's Viacom18 deal: A positive development for...

The anticipated Zee-Sony merger collapses, spotlight shifts to the potential Disney...

Sports
Virat Kohli exits 8-year Puma deal, joins Agilitas Sports: Report.

Virat Kohli exits 8-year Puma deal, joins Agilitas Sports:...

Virat Kohli, India's renowned batsman, concludes his 8-year partnership with Puma...

Campaigns
Ranveer Singh acquired a stake in boAt through 'Lost in Nirvana' campaign

Ranveer Singh acquired a stake in boAt through 'Lost in...

Ranveer Singh invests in boAt, becoming a stakeholder and the face of their audio...

Technology
Meta Introduces "Imagined with AI" Labels for Transparency in Content Creation

Meta Introduces "Imagined with AI" Labels for Transparency...

The tech giant is creating scalable tools to detect invisible markers, aiming to...

Analysis
Ad's Green Evolution: Eco-Friendly Revolution in Marketing Communication

Ad's Green Evolution: Eco-Friendly Revolution in Marketing...

Arvind Nair, Mirum India's VP, delves into ASCI's new guidelines combating greenwashing...

Analysis
FMCG Giants Boost Ad Spending Amidst Improved Margins and Economic Positivity

FMCG Giants Boost Ad Spending Amidst Improved Margins and...

Ad spend will predominantly target TV, especially sports and news channels, along...

Inside Edge
Poonam Pandey's Faked Death Raises Ethical Concerns in Digital Awareness Campaign

Poonam Pandey's Faked Death Raises Ethical Concerns in...

The thin line between raising awareness and moral dilemmas: Poonam Pandey's death...