BIG FM Partners with Hockey India League to Boost #IndiaKaGame
BIG FM partners with Hockey India League 2024-25 to promote hockey nationwide. Enjoy exciting updates on radio as #IndiaKaGame echoes across India.
Deepanjali
Hockey India League 2024-25 is set to kick off on December 28, 2024, promising an action-packed season with 8 men’s teams and, for the first time, 4 women’s teams. Matches will be held in Rourkela and Ranchi, marking a historic debut for the Women’s Hockey India League.
Adding to the excitement, BIG FM has joined as the official radio partner, aiming to amplify the league’s reach and bring hockey closer to fans across the country. This collaboration aligns perfectly with the league’s goal of celebrating and promoting India’s national sport under the banner of #IndiaKaGame.
Sunil Kumaran, COO of BIG FM, expressed pride in this partnership, emphasizing their commitment to spreading awareness about India’s rich hockey legacy. He said, “Hockey holds a special place in the hearts of millions. Through this partnership, we aim to highlight the sport’s incredible journey and deepen its connection with audiences.”
Dr. Dilip Tirkey, chairperson of the HIL Governing Committee, highlighted the power of radio in reaching even the most remote parts of India. He stated, “Radio’s unique ability to connect with people makes it the perfect medium to promote hockey. With BIG FM’s engaging content and nationwide reach, we’re confident this partnership will spark excitement and bring more fans closer to IndiaKaGame.”
Adding to this sentiment, Bhola Nath Singh, another member of the governing committee, said, “BIG FM’s captivating storytelling and extensive network make it an ideal partner to grow hockey’s fanbase. Together, we aim to unite the nation and inspire millions to cheer for our national sport.”
This collaboration will ensure hockey’s presence across multiple platforms, including television, digital, and radio, making the sport accessible to all. The Hockey India League 2024-25 is not just about competition; it’s about fostering a deeper connection between the game and its fans.
As the countdown to December 28 begins, hockey enthusiasts can look forward to an exhilarating season where BIG FM will ensure every match, every moment, and every victory resonates throughout the nation. Together, HIL and BIG FM are set to make hockey a household conversation and elevate its popularity to new heights.
