Tag: E4m

Analysis
Programmatic Advertising: The future path for digital marketing evolution

Programmatic Advertising: The future path for digital marketing...

According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...

Analysis
Auto sector excels in digital AdEx, led by paid search

Auto sector excels in digital AdEx, led by paid search

Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...

Analysis
Digital AdEx of FMCG matches TV, powered by growth factors

Digital AdEx of FMCG matches TV, powered by growth factors

In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...