Tag: Advertising News
2023 Recap: 7 Trends in Media Monetization for Publishers,...
Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...
When CTV made significant advances in India in 2023
Advertisers also notice CTV's abilities to increase viewer engagement and ad recall
Gillette debuts a television commercial starring Ravi Kishan
The brand has enlisted the help of a well-known Bhojpuri actor to promote Gillette...
2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...
Notices issued to Shah Rukh Khan, Akshay Kumar, Ajay Devgn:...
Notices were issued after a contempt petition criticized actors for promoting harmful...
Data.ai predicts a fall in Twitter and Threads by 2024
According to Data.ai's recent analysis, microblogging apps are progressively losing...
Jalul-jalul aana meri bhaiya ke function pe jalul-jalul...
Blinkit is also mentioned in the print advertisement
Google and Meta are under attack: Are brands looking to...
Marketing executives say they are pushing for a shift in digital ad spending habits...
Nutella and Ranveer Singh team up to spread Christmas cheer
Ranveer is shown in the digital clip joyfully decorating his Christmas tree
ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering...
In Banaras, ApnaKlub orchestrates 'Bada Ambition Mahotsav', a successful initiative...
Tata Play rolls out personalized ads for traditional linear...
Advertisers segment TV audiences, serving distinct ads to households, tailoring...
Apple joins Google, Microsoft, Meta in advancing competitive...
Apple joins Google, Microsoft, and Meta, advancing in the competitive realm of AI...
Brand safety: A major concern for marketers in advertising...
Industry experts describe the challenging task brands face in preserving their reputation...
Google launches 'Gemini,' AI model exceeding ChatGPT's...
Google quietly developed AI, surprised by ChatGPT's release, partnered with Microsoft...
Gaming industry hit Rs 16,428 cr in FY23, per EY
The 'New Frontiers' report projects India's online gaming industry to achieve Rs....
Indian Television Witnesses Remarkable Surge in Viewership,...
TV consumption among younger audiences, aged 15-21 and 22-30, surged by 7.1% and...
