Narayana Health’s “Think Before You Order” Saves Lives, Not Just Bills
Narayana Health’s social campaign “Think Before You Order” urges responsible self‑medication, blending sharp storytelling and expert voices to curb antibiotic misuse and promote safe care.

Narayana Health has unveiled “Think Before You Order,” a bold new campaign targeting India’s pervasive habit of ordering prescription medicines online without proper guidance. By weaving together real‑world vignettes and trusted medical voices, the initiative highlights the hidden dangers of self‑medication, particularly the misuse of antibiotics, and reinforces the hospital group’s commitment to safe, informed healthcare.
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Spotlight on the Problem
Every year, millions of Indians turn to internet pharmacies, lured by quick delivery and convenient home access. But behind the click‑to‑cart ease lies a growing public‑health crisis: rampant antibiotic resistance, dangerous drug interactions, and counterfeit products flooding unregulated e‑channels. Narayana Health’s latest film dramatises a young professional who orders antibiotics for a sore throat, only to see his symptoms worsen dramatically, underscoring that medicine without a doctor’s oversight can do more harm than good.
Authentic Voices, Real Expertise
Central to the campaign are heartfelt testimonials from Narayana’s own infectious‑disease specialists. In short spots between dramatic scenes, physicians explain why antibiotic stewardship matters: incomplete courses breed superbugs, and indiscriminate use can undermine treatments for tuberculosis, pneumonia, and other serious infections. Their calm, authoritative presence counterbalances the narrative’s tension, reassuring viewers that professional guidance is the safest path to recovery.
Creative Formats for Maximum Impact
Beyond a traditional TVC, “Think Before You Order” extends to social media with interactive quizzes, “Test Your Medicine IQ”, that challenge users to distinguish between valid and risky ordering practices. A companion microsite allows visitors to input their symptoms and receive guidance on when to see a doctor versus when simple self‑care suffices. QR codes on medicine packaging link directly to Narayana’s tele‑consultation portal, offering a seamless bridge from awareness to action.
Community Outreach and Partnerships
Narayana Health has partnered with major e‑pharmacy platforms to display prominent in‑app banners reminding users to consult a qualified physician. The campaign also rolls out digital posters in metro stations and college campuses, inviting young adults, who disproportionately rely on online orders, to think twice and seek professional advice before placing that next antibiotic order.
A Vision of Responsible Healthcare
“Think Before You Order” is more than an ad; it’s a call to action for a nation grappling with antibiotic resistance. Narayana Health leverages its role as both caregiver and educator, championing informed decision‑making and reinforcing that healthcare is too important to be left to chance. By marrying compelling storytelling with accessible resources, the campaign sets a new benchmark for responsible health communication.