Tag: Advertising News

Analysis
India ranks third globally in video market, recent report reveals

India ranks third globally in video market, recent report...

In 2023, advertising formed 51% of online video revenues per Media Partners Asia,...

Campaigns
Swipe into New Beginnings: Tinder's 'You Up' Redefines Dating Narratives

Swipe into New Beginnings: Tinder's 'You Up' Redefines...

Tinder's 'You Up' celebrates a low-pressure dating approach, capturing the vibrant...

Campaigns
Hero has unveiled Karizma XMR with 'Live The Legend' campaign

Hero has unveiled Karizma XMR with 'Live The Legend' campaign

The campaign celebrates Karizma's influential legacy, recognized for revolutionizing...

Campaigns
KFC campaigns for 'Justice for Lunch' in recent marketing initiatives

KFC campaigns for 'Justice for Lunch' in recent marketing...

In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is...

Campaigns
KFC campaigns for 'Justice for Lunch' in recent marketing initiatives

KFC campaigns for 'Justice for Lunch' in recent marketing...

In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is...

Inside Edge
Zomato Rider's Unconventional Horseback Delivery Amidst Hyderabad Fuel Crisis Protest

Zomato Rider's Unconventional Horseback Delivery Amidst...

Amid truck drivers' protest causing petrol queues, a Zomato rider in Hyderabad delivers...

Industry
Hindustan Unilever, a major FMCG, hit with Rs 447 crore

Hindustan Unilever, a major FMCG, hit with Rs 447 crore

Hindustan Unilever grapples with Rs 447.5 crore GST demands and penalties from five...

Technology
Amazon Ads innovates with game-changing Generative AI for creativity

Amazon Ads innovates with game-changing Generative AI for...

According to Amazon Ads' trends report, brands of all sizes are adopting Streaming...

Campaigns
ChocoPause: Elevate Joy with Cadbury 5 Star's Do Nothing

ChocoPause: Elevate Joy with Cadbury 5 Star's Do Nothing

Indulge in blissful moments, savoring Cadbury 5 Star's irresistible chocolate, mastering...

Inside Edge
ISRO launches 'Gaganyaan year' with XPoSat, India's deep space eye

ISRO launches 'Gaganyaan year' with XPoSat, India's deep...

PSLV-C58 achieves designated orbit, facilitating tracking of X-rays and celestial...

Technology
WhatsApp ends free Google Drive, tips for managing your files

WhatsApp ends free Google Drive, tips for managing your...

WhatsApp backups on Android will count toward Google storage for Beta users in Dec...

Campaigns
Croma's witty campaign urges Tamil Nadu to upgrade with mega exchange

Croma's witty campaign urges Tamil Nadu to upgrade with...

Croma's End-of-the-Year Campaign in Tamil Nadu encourages consumers to upgrade electronics...

Campaigns
2023 in Advertising: Year's Most Impactful and Innovative Commercials Unveiled

2023 in Advertising: Year's Most Impactful and Innovative...

Featuring the most impactful TV commercials of 2023, shaping trends and leaving...

Industry
Is Amazon Prime Poised to Revolutionize India's Sports Industry?

Is Amazon Prime Poised to Revolutionize India's Sports...

Dr. Annurag Batra, BW Business World's Chairman, examines Amazon's partnership with...

Industry
2023: Digital advertising's substantial growth redefines the marketing landscape

2023: Digital advertising's substantial growth redefines...

2023 witnessed a 50% surge in Digital Ad impressions, doubling since 2021, showcasing...

Analysis
2023 Marketing: Embracing social responsibility, agility, AI-driven conversations prevailed

2023 Marketing: Embracing social responsibility, agility,...

Marketing leaders emphasized influencer collaborations, community nurturing, and...