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Kantar Report: Advertisers Embrace Mobile to Target Rural Markets

Kantar Report: Advertisers Embrace Mobile to Target Rural...

Sumit Rawat Oct 18, 2023 0 56

Kantar Report: 69% Advertisers Tailor Strategies for Rural Markets Independently,...

Industry
Ad Fraud to Deplete One-Third of Mobile Advertisers' Budgets

Ad Fraud to Deplete One-Third of Mobile Advertisers' Budgets

Sumit Rawat Oct 13, 2023 0 42

A recent Juniper Research report predicts that India's share of global ad waste...

Industry
The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

admin Nov 10, 2022 0 41

Makes a case for third-party ad verification solutions that make sure advertisers'...