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Analysis
Digital growth forecast: 17% surge expected in 2024

Digital growth forecast: 17% surge expected in 2024

Sumit Rawat Feb 16, 2024 0 87

Anticipated at Rs 46,565 cr, the Digital AdEx for the year is predominantly fueled...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Sumit Rawat Feb 16, 2024 0 98

Publicis Commerce India unveiled its first Digital Growth Marketing Playbook in...

Business Spotlight
Delhi Capitals announce Puma as official kit sponsor

Delhi Capitals announce Puma as official kit sponsor

Sumit Rawat Feb 16, 2024 0 61

Puma India collaborates with Delhi Capitals, becoming the official kit partner for...

Industry
Nike to cut over 1,600 jobs in strategic restructuring move

Nike to cut over 1,600 jobs in strategic restructuring...

Sumit Rawat Feb 16, 2024 0 115

As part of a strategic plan, sneaker giant Nike is set to lay off employees, aiming...

Campaigns
Ranveer Singh grooves to Yashraj Mukhate's beats in latest Tic Tac ad

Ranveer Singh grooves to Yashraj Mukhate's beats in latest...

Sumit Rawat Feb 16, 2024 0 55

Ferrero India unveils #VibeHai campaign for Tic Tac, featuring Ranveer Singh dancing...

Industry
Love Beyond Limits: Brands Get Creative with Valentine's Day OOH Advertising

Love Beyond Limits: Brands Get Creative with Valentine's...

Sumit Rawat Feb 15, 2024 0 141

Brands embraced the love bug, pushing creative boundaries in this year's Valentine's...

Analysis
Auto sector excels in digital AdEx, led by paid search

Auto sector excels in digital AdEx, led by paid search

Sumit Rawat Feb 15, 2024 0 67

Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Sumit Rawat Feb 14, 2024 0 43

Publicis Commerce India unveiled the Digital Growth Marketing Playbook in collaboration...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Sumit Rawat Feb 14, 2024 0 60

Publicis Commerce India unveiled the Digital Growth Marketing Playbook in collaboration...

Industry
Digital CAC rises: Strategies for D2C brands in challenging times

Digital CAC rises: Strategies for D2C brands in challenging...

Sumit Rawat Feb 14, 2024 0 45

Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...

Business Spotlight
Jio, Airtel exchange Valentine's banter with 'red flags,' 'exes' jest

Jio, Airtel exchange Valentine's banter with 'red flags,'...

Sumit Rawat Feb 14, 2024 0 53

In the dynamic realm of modern relationships, Reliance Jio employs dating jargon,...

Industry
Valentine's Day: Brands adore influencers for romantic content engagement

Valentine's Day: Brands adore influencers for romantic...

Sumit Rawat Feb 14, 2024 0 48

Brands are drawn to couple influencers for their authenticity, relatability, and...

Business Spotlight
Kicky & Perky teams up with Mandira Bedi, honoring self-love on V-Day

Kicky & Perky teams up with Mandira Bedi, honoring self-love...

Sumit Rawat Feb 14, 2024 0 44

India's handmade silver jewelry brand, Kicky & Perky, partners with Mandira Bedi...

Campaigns
KAZO launches its SS'24 Collection alongside Brand Icon Janhvi Kapoor

KAZO launches its SS'24 Collection alongside Brand Icon...

Sumit Rawat Feb 13, 2024 0 70

KAZO introduces the SS'24 Collection, featuring brand icon Janhvi Kapoor, combining...

Campaigns
Brands spotlight self-love and singles for Valentine's Day campaigns

Brands spotlight self-love and singles for Valentine's...

Sumit Rawat Feb 13, 2024 0 83

Valentine's Day, a major draw for brands, sees a shift this year. Marketing initiatives...

Business Spotlight
GroupM India projects 10% growth in 2024 ad revenue

GroupM India projects 10% growth in 2024 ad revenue

Sumit Rawat Feb 13, 2024 0 60

GroupM India's TYNY 2024 report reveals an anticipated overall ad revenue of Rs...