Swiggy Instamart x Manish Malhotra: Wedding Magic in 10 Minutes

This wedding season, Swiggy Instamart, India’s go-to quick commerce platform, is bringing convenience and luxury together with its exclusive wedding store. In a remarkable collaboration, the platform has joined hands with legendary designer Manish Malhotra to launch designer Shagun Lifafas—a chic, modern take on the traditional wedding gift envelope.

With the promise of 10-minute delivery, Swiggy Instamart ensures that your last-minute wedding essentials are just a click away. From kurtas and makeup to luxurious gifting options, the wedding store caters to all needs. For residents of Delhi-NCR, the Manish Malhotra-designed Shagun Lifafas add an extra touch of glamour to gifting, allowing everyone to “gift in style” without the stress of planning ahead.

Hari Kumar G, Chief Business Officer of Swiggy Instamart, shared the excitement surrounding this collaboration: “Over the past weeks, we’ve noticed a significant increase in wedding-related orders—from makeup kits to kurtas. With this trend in mind, we’re thrilled to partner with Manish Malhotra, who has always brought magic to weddings. These designer Shagun Lifafas combine convenience with luxury, ensuring everyone can make a fashionable statement this wedding season.”

The standout product, the Manish Malhotra Shagun Lifafa, is crafted with intricate detailing and a luxurious touch, making it as elegant as the weddings it graces. This unique creation redefines gifting, blending traditional charm with modern sophistication.

To celebrate this collaboration, Swiggy Instamart has also released a hilarious ad film featuring Manish Malhotra himself. The ad humorously captures the designer’s flair for elegance as he transforms an ordinary delivery bike into a sparkling masterpiece. From shimmering accents on the wheels to gota-patti detailing on the seat, the bike gets the Manish Malhotra treatment. The delivery executive quips, “Voh engine hai” (that’s the engine), to which Manish replies with characteristic style, “He knows he’s delivering a Manish Malhotra, right?”

The campaign perfectly encapsulates how Swiggy Instamart is reimagining the wedding shopping experience, offering luxurious designer items alongside the convenience of fast delivery. Whether it’s a last-minute gift or a unique wedding essential, Swiggy Instamart has you covered, making it easier than ever to prepare for celebrations.

This collaboration also underlines the growing trend of blending luxury with accessibility, making high-end products available to a broader audience with just a few taps on your smartphone.

So, why settle for ordinary when you can have Manish Malhotra magic delivered straight to your door? Swiggy Instamart’s wedding store is revolutionizing the way India celebrates weddings, one designer delivery at a time.