Style Condoms Redefines Intimacy with Bold & Safe Campaign

Style Condoms, the flagship brand of Janani Family Care Pvt Ltd., has unveiled its bold year-long campaign, #StyleHarBaar, which aims to revolutionize how couples view family planning, sexual wellness, and reproductive health. By embracing a modern and fearless approach, the brand positions itself as the go-to choice for enhancing intimate moments.

The campaign introduces three exciting new products: the Cosmo Flavor Condom, the Extra Time Variant, and the ultra-thin Air Thin Condoms, each tailored to meet diverse consumer needs. The digital video commercials (DVCs) released as part of the campaign highlight the distinct benefits of these variants, emphasizing deeper connections and enriched romantic experiences.

A comprehensive multi-platform strategy is at the heart of the rollout. Style Condoms leverages social media amplification, influencer partnerships, and region-specific campaigns to connect with a broad and diverse audience. The brand's refreshed packaging and updated communication strategies reflect its vibrant, modern identity, making it stand out in the competitive market.

Rahul Dey, Marketing Manager at Janani Family Care Pvt Ltd., shared his insights, stating, "Our vision is to empower individuals to embrace their desires fearlessly and unapologetically. The #StyleHarBaar campaign is a celebration of confidence, safety, and adventure."

Style Condoms aims to strengthen brand recall by focusing on responsible family planning and redefining intimacy. The campaign's innovative approach aligns perfectly with the evolving preferences of today's consumers, paving the way for a fresh take on sexual wellness.

Moving forward, Style Condoms plans to innovate further, continuing its journey of redefining intimacy with products and initiatives that resonate with modern couples.