Sonam Bajwa urges women to embrace personal style with Campus sneakers.

In an era where fashion-conscious individuals often face scrutiny and trolling for their style choices on social media platforms, Campus Activewear has unveiled its latest brand campaign, "You GO Girl," featuring Sonam Bajwa. The campaign aims to redefine fashion narratives and encourage women to boldly embrace their personal style and take charge of their fashion journey.

The campaign begins with a powerful message: “LOG TOH KEHTE RAHENGE, LOGON KA KAAM HAIN KEHNA. DON’T STOP FOR THE WORLD, DO YOUR THING…YOU GO, GIRL!” This statement from Campus Activewear seeks to revolutionize fashion culture for women by breaking old stereotypes associated with traditional footwear choices and celebrating their unique fashion statements. The "You GO Girl" campaign is designed to boost the confidence of Indian women, motivating them to create their own style with the new women’s sneaker collection. Furthermore, Campus Activewear upholds the belief that ideal footwear should seamlessly combine comfort and style, ensuring no discomfort.

Speaking about the campaign, Prerna Aggarwal, Chief Marketing Officer of Campus Activewear, said, “Campus is on a mission to transform the way women perceive footwear in India. By combining Sonam Bajwa's vibrant personality with our women’s sneaker collection, we aim to empower women and encourage them to embrace their individuality and stride confidently in stylish yet comfortable footwear. The essence of the 'You GO Girl' campaign lies in motivating women to let go of unnecessary worries and focus on feeling confident and empowered in every step they take. This initiative marks a significant cultural shift in the realm of fashion, making it more inclusive, accessible, and enjoyable for women across the country.”

Moreover, recent industry reports state that the women’s footwear segment in India is expected to grow rapidly at a compound annual growth rate (CAGR) of 20% until 2027. Millennials and Gen Z, in particular, prefer highly comfortable footwear, and accessorizing sneakers with almost every outfit has become a significant trend. Consequently, the women’s sneaker collection offers versatile designs suitable for various occasions, allowing customers to create their own fashion statements. From campus activities to office settings and social gatherings, the sneaker collection redefines the narrative around fashion.

Discussing the association and the campaign, Sonam Bajwa said, “Gone are the days when women’s footwear was limited to traditional collections. Today, sneakers have become an essential accessory in every woman's closet, suitable for any theme and occasion. The 'You GO Girl' campaign aims to further strengthen the fast-changing fashion narrative and motivate women to make their own fashion choices. I am glad to be a part of this campaign, empowering women to embrace their bold fashion statements. Fashion that defines you; style that brings out your authenticity and unique self.”

To cater to different occasions and settings, the sneaker collection features lifestyle shoes with chunky soles, classic court sneakers, and athleisure shoes with Nitrofly soles. The collection includes styles such as Yasmin, OGL-06, and Savvy, among others. The women's sneaker collection is now available at Campus Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), and exclusively on Myntra, with prices starting at Rs 799.