Skoda Auto India launches a new marketing campaign “Make every KM count”

With a high-impact marketing campaign, "Make every KM count," Skoda Auto India launched its new brand concept, "Let's Explore". This advancement is part of the company's broader brand plan, which began in 2022 with the release of the Vision 7S design study and the revelation of the new logo. The goal of the makeover was to capture the shift into a fast-changing environment as well as client expectations in the new logo and typeface.

Petr Šolc, Brand Director, Skoda Auto India, commented on the new campaign: "The automotive sphere in India and around the world is undergoing a massive transformation." Our brand's DNA has always included a human touch and a focus on the customer. This helps us to understand our customers' ever-changing demands and meet their objectives. 'Make every KM matter' embodies the ethos of our cars and our consumers, who view odometer readings as clocking adventures and experiences rather than kilometers."

The new marketing campaign encapsulates the ethos of Indian traditions as well as the burgeoning aspirations of 'New India' - people with big dreams and a desire to explore. 'Make every kilometer count' captures the essence of Skoda cars and the Skoda family.

The brand's new attitude "Let's Explore" has been launched in over 50 markets worldwide. India is a critical market for Skoda, and this campaign has been tailored to the modern Indian customer's mindset and developing objectives. The customer-centric story represents Skoda consumers' desire to travel to new places, meet new cultures, and embark on new adventures. The all-new, 360-degree multimedia campaign focuses on a modern audience that pursues their enthusiasm to discover their world through many platforms.