Sirona and IntrCity Champion Women’s Hygiene on World Toilet Day

On World Toilet Day, Sirona, a leading feminine hygiene brand, unveiled its #EverybodyNeedsAPeeBuddy campaign to address the critical issue of clean public restrooms for women. Partnering with IntrCity, the campaign aims to empower women travelers across India by providing them with toilet hygiene essentials and highlighting the challenges they face in maintaining hygiene during travel.

The campaign’s centerpiece is a digital video that sheds light on the daily struggles women endure in finding clean and safe public toilets. These challenges often leave them with unhealthy options, such as avoiding hydration, holding in urine, or squatting over dirty toilet seats. Such practices increase the risk of infections, especially UTIs, making access to hygienic restrooms a pressing issue.

To tackle this, Sirona and IntrCity distributed PeeBuddy samples, India’s first female urination device with over 50 lakh units sold, along with disposable toilet seat covers, to female passengers across IntrCity’s extensive bus network. These products help women avoid direct contact with unsanitary toilet seats, ensuring better personal hygiene during their journeys.

Additionally, women at select IntrCity lounges received gift hampers featuring Sirona’s hygiene products, such as toilet sprays and biodegradable sanitary solutions, enhancing their travel experience. This initiative, which spans 5-7 days, emphasizes creating a cleaner, safer travel environment for women across the country.

Anika Wadhera, Group Marketing Director at Good Glamm Group, highlighted the campaign’s importance: “Millions of women in India struggle daily due to the lack of clean public restrooms. With our campaign, Sirona is raising awareness about this critical issue and driving change to make sanitation a priority in public spaces. Partnering with IntrCity helps us empower women travelers with tools to maintain hygiene and advocate for more dignified and accessible restrooms.”

Manish Rathi, Co-founder & CEO of IntrCity SmartBus, echoed these sentiments: “IntrCity is thrilled to collaborate with Sirona for this impactful initiative. Hygiene has always been a core focus for us, as evident from our in-bus washrooms, which have transformed bus travel standards in India. With this partnership, we aim to promote awareness around public sanitation and provide women travelers with the essential tools for a cleaner, more comfortable experience.”

The #EverybodyNeedsAPeeBuddy campaign seeks to redefine hygiene standards for women on the move, combining Sirona’s innovative products with IntrCity’s commitment to cleaner travel environments. Together, the brands are setting an example of how public-private collaborations can address hygiene challenges and make public spaces safer for women.