Shilpa Shetty Kundra Champions Child Safety: Mamaearth’s Mosquito Shield Mission
Shilpa Shetty Kundra leads Mamaearth’s new ad, advocating child safety from mosquitoes. A heartfelt, innovative campaign merging care, science, and parental reassurance with creative storytelling.

Mamaearth’s latest campaign takes a heartfelt approach to protecting children from the menace of mosquitoes, with Shilpa Shetty Kundra as its inspiring face. In a time when parental concerns are paramount, the ad delivers a message of safety, innovation, and care.
A Mission for Little Ones
Shilpa Shetty Kundra, known for her commitment to wellness, steps into the role of a caring advocate. The campaign emphasizes that child safety isn’t just a responsibility—it’s a mission. With creative visuals and real-life testimonials, Mamaearth highlights its advanced mosquito protection technology that is gentle on children while effectively keeping pests at bay.
The Science Behind the Shield
Mamaearth’s formulation is rooted in nature and science. The ad explains how carefully chosen ingredients work together to repel mosquitoes without harsh chemicals. Infographics and animated segments demystify the process, making complex science accessible and reassuring for parents. This blend of nature and technology reinforces trust in the brand.
Engaging Parental Emotions
Beyond the technical details, the campaign’s storytelling is designed to touch hearts. Shilpa’s warm presence and empathetic dialogue resonate with parents who understand the importance of a safe environment for their kids. Emotional narratives, coupled with vibrant visuals, invite families to see Mamaearth as more than a product—it’s a promise of protection.
Digital Activations and Community Outreach
The campaign extends into digital realms where interactive content and social media challenges invite parents to share their safety tips and experiences. This online community engagement not only builds brand loyalty but also creates a support network of like‑minded families dedicated to ensuring their children’s safety.
Final Thoughts
Mamaearth’s new ad, led by Shilpa Shetty Kundra, is a bold and compassionate call to protect what matters most. It’s a reminder that when science, care, and creativity unite, they can create a safer world for our little ones. This campaign sets a new benchmark in child safety advertising by blending innovative technology with heartfelt storytelling.