Saudi Cricket Teams Score Big with New SportCell Partnership

SportCell, a leading sports marketing firm, has forged a significant kit sponsorship deal for the Saudi Cricket Association (SACF), partnering with renowned cricket equipment maker SG. This collaboration not only guarantees high-quality gear for Saudi players but also marks an important step in fostering the growth of cricket in the Kingdom.

Paras Anand, CEO of SG, expressed enthusiasm for the venture, highlighting its deeper purpose beyond providing top-tier equipment. “Our partnership with the Saudi Cricket Board underscores SG's dedication to nurturing cricket across borders. It’s about building a foundation for long-term success and creating a vibrant cricket culture in the region. By equipping Saudi players and teams with state-of-the-art gear, we hope to inspire excellence and growth in Saudi cricket.”

SportCell, with its expertise in sports marketing, is playing a pivotal role in transforming the cricket ecosystem in Saudi Arabia. According to Jitendra Singh, COO of SportCell, “This partnership is about much more than gear. It’s about empowering Saudi cricketers to achieve excellence on the global cricket stage. We are proud to support SACF as they compete in major events like the ICC qualifiers and the upcoming Gulf Cup in Dubai.”

This partnership arrives at a crucial time for Saudi cricket, with the national team participating in the ongoing ICC qualifiers in Qatar and gearing up for the Gulf Cup this December. The alliance ensures that the players will not only look their best on the field but will also be supported with equipment designed to enhance their performance.

Tarig Sagga, CEO of SACF, emphasized the transformative impact of this collaboration. “SportCell’s partnership with the Saudi Arabian Cricket Federation is set to strengthen grassroots development and build a thriving cricket ecosystem in the Kingdom. By combining SportCell’s expertise and SACF’s vision, this alliance lays the groundwork for a brighter future for Saudi cricket on the global stage.”

The deal exemplifies a shared commitment to fostering talent and expanding cricket’s reach in non-traditional cricketing nations. As the Saudi national team prepares to compete in prestigious international tournaments, the partnership serves as a catalyst for progress, ensuring the players have access to the best resources while promoting the sport's growth in the region.

With its potential to inspire young talent and drive the sport’s popularity in Saudi Arabia, this alliance between SportCell, SG, and SACF is more than a sponsorship—it’s a step towards establishing Saudi cricket as a formidable presence in the global arena.