JioHotstar Appoints Santosh Khandekar as Director for Entertainment Pricing and Ad Products
JioHotstar has appointed Santosh Khandekar as Director for Entertainment Pricing, Planning, Supply and Ad Products to strengthen its digital advertising business.
SociapaHQ
JioHotstar has added Santosh Khandekar to its leadership team as Director – Entertainment Pricing, Planning, Supply and Ad Products (Digital) as the streaming platform ramps up its digital advertising operations.
Khandekar posted on LinkedIn that he has been appointed.
In his new role, he will be responsible for entertainment pricing, planning, inventory supply and digital advertising products to support JioHotstar’s efforts to strengthen its ad-supported streaming ecosystem and improve monetisation capabilities.
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Check out his post here:
Adtech Expertise:
Khandekar has over a decade of experience in the adtech, digital advertising and media monetisation spaces.
Before joining JioHotstar, he was Assistant Vice President – Revenue at VDO.AI, leading revenue growth and developing digital advertising solutions.
Over the course of his career, he has gained expertise in digital media, ad operations, programmatic advertising and revenue monetisation through his leadership and business roles at PubMatic, Moneycontrol.com, Fork Media and ZEDO.
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JioHotstar’s appointment comes as the company continues to expand its advertising capabilities as the demand for digital video and connected TV advertising grows, and brands turn to streaming platforms for audience engagement and targeted campaigns.
