Swiggy Instamart Promotes Dhanya Hemanth Raj to Director of Marketing
Swiggy Instamart has promoted Dhanya Hemanth Raj to Director of Marketing, expanding her responsibilities across brand strategy, communications and long-term marketing initiatives.
SociapaHQ
Swiggy Instamart has elevated Dhanya Hemanth Raj to the role of Director of Marketing, strengthening its leadership team as competition in India's quick-commerce sector continues to intensify.
Raj announced the promotion through a LinkedIn post, describing her journey at the company as “one hell of a journey.”
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Check out the post here:
Expanded Marketing Mandate:
In her new role, Raj will be in charge of the overall marketing strategy, brand communications and long-term brand building initiatives for Swiggy Instamart.
As the quick commerce business expands its footprint and customer base across India, she will be responsible for driving the marketing vision of the platform.
The appointment comes at a time when quick-commerce players are making big bets on brand visibility, customer acquisition and category expansion amid growing competition in the segment.
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Growth Within Swiggy Instamart:
Raj joined Swiggy Instamart in September 2023 and most recently served as General Manager of Marketing.
During her tenure, she led key marketing functions including budget management, media planning and large-scale brand campaigns for both Instamart's core quick-commerce business and its expanding private-label portfolio.
She played a central role in shaping brand narratives and consumer-facing campaigns as the platform scaled operations across multiple markets.
