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Industry
IAB Tech Lab Launches Tools for Smarter CTV Advertising Taxonomies

IAB Tech Lab Launches Tools for Smarter CTV Advertising...

Deepanjali Dec 24, 2024 0 20

IAB Tech Lab unveils advanced taxonomy tools to simplify programmatic advertising...

Analysis
Programmatic Advertising: The future path for digital marketing evolution

Programmatic Advertising: The future path for digital marketing...

Sumit Rawat Feb 20, 2024 0 123

According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...

Inside Edge
AI's Impact on Contextual Advertising: A New Era for Precision

AI's Impact on Contextual Advertising: A New Era for Precision

Sumit Rawat Sep 7, 2023 0 56

Discover how artificial intelligence is revolutionizing contextual advertising,...