Saif Ali Khan Is New Face of Ajmal Perfumes

Saif Ali Khan Joins Ajmal Perfumes as Brand Ambassador

Ajmal Perfumes, one of India’s most respected fragrance houses, has announced Bollywood star Saif Ali Khan as its new brand ambassador. This partnership marks a significant step for Ajmal as it seeks to blend its rich heritage with a modern, global outlook, aiming to make fine Indian fragrances more accessible and desirable for everyone.

A Regal Match: Saif Ali Khan and Ajmal Perfumes

Ajmal Perfumes is known as the “King of Oud,” boasting a portfolio of over 300 unique scents that combine traditional perfume-making methods with contemporary techniques. The brand’s legacy is rooted in excellence, with a mission to evoke memory and emotion through the power of scent. Saif Ali Khan, with his royal lineage and sophisticated public image, is seen as the perfect fit to represent these values.

Abdulla Ajmal, CEO of Ajmal Perfumes, expressed his excitement:

“Ajmal Perfumes has always been about legacy, excellence and the power of scent to evoke memory and emotion. Saif Ali Khan, with his regal presence and universal appeal, embodies these values perfectly. We’re excited to welcome him to the Ajmal family as our brand ambassador and look forward to a fragrant journey ahead.”

Connecting Heritage with Modern Appeal

By bringing Saif Ali Khan on board, Ajmal Perfumes aims to bridge the gap between its traditional roots and the tastes of today’s global consumers. The brand’s strategy is clear: celebrate Indian craftsmanship while appealing to a new generation that values both authenticity and innovation. This move is also part of Ajmal’s broader effort to raise the profile of Indian perfumery on the international stage, positioning itself as a global player in the fragrance industry.

A 360° Campaign: Everywhere You Look, It’s Ajmal and Saif

The announcement isn’t just about a celebrity endorsement. Ajmal is rolling out a comprehensive 360° media campaign featuring Saif Ali Khan. This includes digital ads, print campaigns, in-store promotions, and eye-catching out-of-home (OOH) advertising. To give fans a closer look at the partnership, an exclusive behind-the-scenes video featuring Saif—also known as “Chote Nawab”—will be released at Ajmal stores.

Saif Ali Khan on His New Role

Saif Ali Khan shared his enthusiasm for the collaboration, saying:

“I am delighted to be associated with Ajmal Perfumes, a brand I have long admired and personally used. There’s something about a well-made perfume—it becomes a signature without trying too hard. Ajmal’s craft speaks to that idea, and that’s what I appreciate about it.”

His comments highlight the personal connection he feels with the brand, reinforcing the campaign’s message that a great fragrance is more than a luxury—it’s a part of one’s identity.

Making Fine Fragrances Accessible

Ajmal Perfumes’ decision to sign Saif Ali Khan reflects its ambition to make high-quality, well-crafted perfumes available to a wider audience. The brand’s blend of tradition and innovation, now paired with Saif’s star power, is set to attract new fragrance lovers both in India and around the world.

Looking Ahead

With Saif Ali Khan as its ambassador, Ajmal Perfumes is poised for a new era of growth and recognition. The campaign promises to celebrate the brand’s legacy while inviting a new generation to discover the art and emotion behind every bottle.