For the IPL 2023 season, Bondtite Bonds with the Lucknow Super Giants

For the 2023 IPL season, Astral Adhesives' adhesive brand Bondtite has partnered with the Lucknow Super Giants (LSG). Bondtite, the team's official sponsor, has developed a new advertisement featuring KL Rahul, Deepak Hooda, and Nicholas Pooran from LSG. Given that Bondtite and cricket unite India, the relationship makes perfect sense. Bondtite and LSG are collaborating to forge a solid and enduring relationship that exemplifies the finest of Indian culture and innovation thanks to their shared dedication to excellence.

In keeping with their motto and brand objective, #EkdumTightEkdumRightBondtite, the campaign shows Bondtite's ability to bind together various materials with proven efficacy and applicability.

Astral Limited Vice President Saumya Engineer commented on the promotion, saying, "As a national brand, we understand how cricket unites the nation. Bondtite and cricket are both potent unifiers, therefore their collaboration with Lucknow Super Giants for the IPL 2023 season makes sense. Because of the strength, quality, and trust that have always been associated with our brand, this alliance enables us to deepen our bond with customers while increasing brand recognition.

Colonel Vinod Bisht, CEO of RPSG Sports, said on the collaboration: "We're really delighted to work with Bondtite, one of India's leading glue producers. Our goal is to collaborate with leading companies that have a track record of success in sports partnerships, and Bondtite is a clear example of that as one of the IPL's more recent teams with a strong history in sports. We are happy to have Bondtite on board as we work to increase value for both customers and fans.