Rishte Maange, Bas Do Minute: MAGGI’s New Campaign
MAGGI’s latest campaign promotes family togetherness by creating spontaneous moments of joy in just two minutes, strengthening bonds with fun and laughter
Priya
MAGGI has been a cherished part of Indian households for over four decades, consistently bringing people together. The new campaign celebrates those meaningful moments of togetherness that spark conversations, laughter, and lasting memories, encouraging families to create and cherish these special moments.
Rajat Jain, Director of the Foods business at Nestlé India, commented on the new campaign, saying, "This campaign addresses a significant issue that resonates with many families today. Despite living under the same roof, family members often struggle to find moments of togetherness. MAGGI, a beloved brand for all family members, aims to tackle this challenge by creating joyful and spontaneous moments of fun for the entire family in just two minutes. This is the central idea behind our campaign, 'Rishte Maange, Bas Do Minute.' We hope this campaign will bring smiles to everyone's faces and further strengthen MAGGI's bond with its consumers."
Conceptualized by McCann, the campaign features a 360-degree activation across TV, digital platforms, out-of-home (OOH) advertising, and consumer activation through digital engagement.
