Torque Pharma Teams Up with 'Jatt and Juliet 3' for Unique Brand Collaboration

Torque Pharma has teamed up with the upcoming Punjabi blockbuster 'Jatt and Juliet 3', featuring Diljit Dosanjh and Neeru Bajwa, scheduled for release on June 27, 2024. This partnership merges Torque's established reputation in cough relief with the vibrant world of Punjabi cinema.

Starring beloved actors known for their dynamic chemistry on-screen, the collaboration aligns Torex Cough Syrup’s popularity seamlessly with the movie's appeal, enhancing audience engagement and brand recognition.

The promotional campaign spans various digital platforms including YouTube, Facebook, Instagram, Twitter, and LinkedIn. Additionally, it will be showcased in 119 single-screen cinemas across Punjab, Haryana, Delhi NCR, HP, and J&K. Radio promotions on MYFM and Big FM, along with print media coverage in Punjab, Haryana, Chandigarh, and parts of UP, further amplify the reach of the campaign.

Director of Torque Pharma, Abhay Iqbal Singh Bedi, expressed enthusiasm about the collaboration, highlighting how 'Jatt and Juliet 3' resonates with Torex Cough Syrup's commitment to health and wellness. He emphasized the initiative's aim to strengthen brand presence and deliver effective cough relief, enriching customers' lives.

Manmord Singh Sidhu, MD of White Hill Studios and producer of the film, also expressed excitement about partnering with Torque Pharmaceuticals. He emphasized the collaboration's goal to provide an unforgettable experience to the audience and anticipated a successful journey ahead.