Caltex Signs Cricketer Ravindra Jadeja as Brand Ambassador

Caltex Signs Cricketer Ravindra Jadeja as Brand Ambassador

Caltex Lubricants has announced cricketer Ravindra Jadeja as its new brand ambassador. This strategic endorsement aims to leverage Jadeja's popularity in cricket to boost Caltex Lubricants' visibility across India, with the tagline 'Caltex Yaani Commitment,' the company stated.

Caltex Lubricants is marketed in India by HPCL under a licensing agreement with Chevron Brand International LLC. Known for its heritage, global recognition, and advanced technology, Caltex is a leading name in the oil and gas industry.

Marc Bouchebl, General Manager of Marketing and Sales Support at Chevron International Products, expressed enthusiasm about the partnership: “We are thrilled to welcome Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. His passion, dedication, and success in cricket align perfectly with Caltex's values. With his support, we aim to reach a wider audience and reinforce Caltex’s position as the all-rounder lubricants provider.”

Ravindra Jadeja also shared his excitement about the collaboration, stating, "I am excited to be associated with Caltex, a brand that stands for commitment and its all-round abilities. I look forward to building recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”